Ceres Celebrates 25 Years of Persuading Corporate America to Go Green

(3BL Media/Justmeans) – As Ceres celebrates its 25th anniversary as one of the world’s most influential environmental nonprofits, it marches on, convincing companies that sustainability is fundamental to their long-term competitiveness and bottom lines. Ceres believes that businesses are harmed financially when they do not pay attention to the environment. It has been successfully doing the job of transforming the way corporate America views environmental responsibility.

Ceres currently works closely with about 65 corporations to support their efforts to manage waste, energy and supply chains efficiently and responsibly. Along the way, it continues to demonstrate to these companies that these efforts can attract customers, employees, and investors, which are the key pillars of any business in a globally competitive marketplace.

Some highlights:

Ceres has supported global giants such as Ford Motor Co., PepsiCo Inc. and Nike Inc. to change the way they act on climate change. It enlisted the support of Ford to support higher fuel efficiency standards. It has persuaded Apple Inc., General Motors and over 1,000 other companies to sign its “Climate Declaration” urging Congress to adopt new laws to combat global warming.

Ceres has helped Bloomberg L.P. determine how to cut down its carbon emissions by 20 percent by 2020 from a base of 2007, a period during which the company will double in size. Ceres has encouraged Bloomberg to use energy efficient lighting and set up recycling and composting systems at its facilities.

Ceres convinced the technology giant EMC Corp. in 2007 to open its boardroom to financial, environmental and social issue experts, including critics. The relationship has led to EMC reducing GHG emissions by 40 percent from 2005 and energy consumption per employee by 35 percent.

The nonprofit draws its clout with corporations through its network of 110 institutional investors that see a clear connection between sustainability and corporate profit. This network includes leading public pension funds in California and New York. These investors control an aggregate sum of $13 trillion in investments.

Source: Boston Globe

Image Credit: Flickr via LCCC