Children Are Tupperware Indonesia’s Main CSR Clients

With a population of 240 million people spread over 735,358 square miles (Brazil is five times bigger and its population is 190 million people), Indonesia is the fourth most populous country in the world. It suffers from unequal wealth distribution and natural disasters. Among those who suffer most from those man-made and natural difficulties are children.

Tupperware has been in Indonesia for 22 years. During this time, the iconic company has been doing much more than business: it has helped economically excluded children to build a better future for themselves. The company has established the Tupperware Children’s Fund (TCF), whereby children get help in their education, classroom renovations, textbooks, school uniforms and other materials that enable them to study.

Tupperware also provides help in cases of floods and earthquakes. In December 2012, for example, the company helped 615 children in West Java, where 301 houses were flooded. It cooperated with a NGO called Aksi Cepat Tanggap (ACT), donating school bags and uniforms.

Earlier this year, the company also helped 1,500 flood victims in several locations, giving them free health checkups through another NGO known as Yayasan Obor Berkat Indonesia (OBI).

As part of the TCF, the company carries out the THC program, whose main activity is carrying out writing and drawing competitions. Based on each child's writing or drawing received, Tupperware Indonesia, on behalf of the child’s name will donate Rp 10,000 (around $1), to be distributed through schools, community or foundation which supports education of disadvantaged children, such as those who are homeless or are victims of disasters.

In 2012, a total of 43,158 children across all Indonesia submitted their writings and drawings. This means those children have donated Rp 431,580,000.00 (approximately$45,500). Such donated funds have been used for computers, printers, knowledge books, and school bags. The program distributed them to 21 schools or foundations throughout the country.

Image credit: Tupperware