Christina Aguilera Is Deeply Moved In Rwanda
(3BL Media/Justmeans) - Film stars, models and musicians command the media's attention when they promote charitable or environmental causes. Angelina Jolie, Bono, Ben Affleck are just some of the A-list celebrities lending their famous faces to humanitarian issues, third world debt and climate change. Now added to the list is Christina Aguilera, international superstar and "The Voice" mentor who has been a spokesperson for Yum! Brands (NYSE: YUM) 'World Hunger Relief effort since 2009. Recently, Aguilera ventured outside her comfort zone when she visited Rwanda in June and saw the deep effects of hunger first hand. She has said the experience helped her ground herself.
On the singer’s Rwanda trip, she served food to children and visited refugee camps, which she called "one of the most difficult moments." Aguilera said being a mother has made her feel more empathetic for those suffering from hunger around the world. Yum! Brands is the parent company of KFC, Pizza Hut and Taco Bell and has launched its annual World Hunger Relief 2013 efforts that features Aguilera and her inspirational song, “Light Up the Sky,” in a new Public Service Announcement. Yum! Brands began its efforts in 2007 to raise awareness, volunteerism and funds hunger relief for the United Nations’ (UN) World Food Programme (WFP).
The Grammy award winning singer says, “I’m deeply moved by the many hungry mothers and children that I met in Rwanda. My goal with Yum! Brands’ World Hunger Relief is to inspire as many people as possible to donate to the cause and move millions of children from hunger to hope. It’s important for people to know that for just 25 cents a day, we can feed a child in school and be part of the solution.” One U.S. dollar provides four meals for hungry children at school. The UN believes there are nearly 1 billion people around the world who are hungry. Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 130 countries and territories, over 39,000 KFC, Pizza Hut and Taco Bell restaurants and nearly 1.5 million employees. People can donate in KFC, Pizza Hut and Taco Bell restaurants worldwide and no purchase is necessary.
Aguilera came face to face with hungry children who walk miles to and from school each day to receive a hot meal through WFP’s school meals program. She also travelled to a refugee camp that houses more than 18,000 people living in small man-made huts. She spent time with mothers and children at the camp and heard about how they escaped violence in the Democratic Republic of Congo.
For many years, singers and song-writers have come together to draw the world's attention to famine and poverty in Africa. When celebrities become engaged in areas of great need, it has one big advantage; it puts that need and those people on the agenda of international concern. When we all take action together it can help change a life.
Photo Credit: Wikipedia