Cone Communications Reveals 2013 CSR Trends
(3BL Media/Justmeans) - As another year comes to a close, it’s time to look back on it, count blessings and learn from the lessons the year has taught us. It’s a ritual that individuals, companies and organizations perform year in, year out. For all of us who promote CSR, Cone Communications offers some revealing insights into what happened in 2013 in that respect.
The company is hosting a webinar on January 16 to reveal some of the top CSR trends in 2013. “Companies and consumers alike were bold, even brazen, in their approaches to accelerating positive change. This year was marked by continued digital innovation, audacious goals, new industry support and unexpected partnerships that will continue to evolve in 2014,” Cone Communications says.
2013 saw several amazing marketing actions to raise awareness of CSR issues and implement changes. Take the example of Whole Foods in Providence (RI), which removed 52 percent of all its produce from store shelves to illustrate what would happen if the endangered bee population died off.
In the wake of the Bangladesh factory collapse in April, the focus was on the supply chain of all major manufacturers and retailers . Many of them led new improvements and innovations to improve working conditions in their factories. H&M, for instance, announced it will become the sole customer of three factories to gain better control of working conditions. It also promised "living wages" to all textile workers by 2018.
Concerns over food safety and GMO has led many companies to provide consumers with clearer information about the source of their food. Whole Foods and Chipotle made GMO labeling commitments while McDonald’s invited quality scouts to visit its farms throughout its supply chain in the UK. To find out more about the year in CSR, register for the webinar by following the link.
Image credit: Cone Communications