Corporate Citizenship Drives Business Value: New Book Shows the Way
(3BL Media/Justmeans) – The digital revolution has increased our ability to learn and communicate about corporate responsibility, resulting in companies being held to account by greater number of stakeholders than ever before. Many companies now want to proactively manage their impacts, but corporate citizenship managers are still faced with challenges and resistance at every step.
To address these challenges, a new book 21st Century Corporate Citizenship, by Dave Stangis and Katherine Valvoda Smith, provides a practical guide to unlocking business value in this new competitive environment. The book presents a strong business case for corporate citizenship, backed by numerous research studies and real-world examples. It argues that when corporate citizenship is aligned with a company’s strategy and core capabilities, it not only creates a more sustainable world, but also competitive advantage for its business.
The tools and insights presented in the book are valuable for every business person thinking about how to differentiate their company and maximize business and social value. The concepts explored are 'must do' for those working for manufacturing B2B or B2C companies that are managing complex supply chains, global operations, and corporate reputation.
Dave Stangis, Vice President, Corporate Responsibility, and Chief Sustainability Officer of Campbell Soup Company, and Katherine Valvoda Smith, executive director of the Boston College Center for Corporate Citizenship (BCCCC), assert that if corporate managers and business leaders implement the tools and tactics the book offers, they can become effective advocates for corporate citizenship and at the same time build a 21st century business strategy for their organization, which will be more robust and successful than their competitors’.
The book, published by Emerald Group Publishing, is designed to serve as a how-to handbook for the real practitioner who is involved in day-to-day corporate citizenship action. At the end of each chapter, the authors provide a handy summary of the main points and a list of questions to answer, to prepare the reader to move on to the next level of strategy development and change management. The step-by-step process is aimed at helping practitioners create the most successful businesses possible in the 21st century competitive landscape, and empowering corporate citizenship professionals to position themselves as strategic value-creators for their organization.
Source: 3BL Media