Disney Cheers Up Children In Hospitals With Movie Program
(3BL Media/Just Means) - Recently , the efforts of a window cleaning company called Allegheny Window Cleaning made headlines when it sent its staff in superhero costumes to wash windows at the Children’s Hospital in Pittsburgh. The children were excited to see Spider Man and Captain America hanging outside the windows, and surely their time in hospital was made less taxing with this kind-hearted initiative.
If a stint in hospital is challenging for adults, for children it is close to a herculean effort. Entertainment is a great distraction to lift their spirits and help them while away their time in a ward or hospital room. Now a new program launched by The Walt Disney Studios will improve access to Disney stories and bring some magic to kids who need it most.
Called Disney Movie Moments, the initiative is part of Disney’s broader efforts to support children’s hospitals . The program will bring new Disney theatrical releases to more than 40 hospitals across the country where children cannot go to a movie theater.
“Muppets Most Wanted” will open the program as the first film available via Disney’s Screening Room Application, a secure video streaming solution that will be pre-installed on special devices distributed to each hospital. As new films are released to movie theaters, they will be streamed directly to the hospital and made available for viewing.
“Children’s hospitals across the country do amazing work, and while it would be impossible to match the level of compassion and impact that doctors, nurses, and child life specialists have on the life of a young patient, we hope to help these incredibly important people by bringing a little extra happiness and comfort to those in their care,” said Alan Bergman, The Walt Disney Studios's president.
Part of Disney’s charity work for children includes care packages to over 600 children’s hospitals, hospices, and Child Life Council programs each year. The company hosts screening parties and hospital visits by studio employees to make the lives of hospitalized children resemble their lives at home.
Image credit: Disney