Fair Trade America Stands Up Against Trafficking
(3BL Media/Justmeans) -The abolition of the slave trade began 200 years ago, though today there is a new form of slavery. It is estimated that there are currently at least 12 million men, women and children caught in global trafficking. Trafficking is the fastest growing form of a modern day slave trade; the victims are forced into situations of exploitation, such as forced labour or prostitution. Organisations like UNICEF and Fair Trade America are campaigning to prevent human trafficking, and UNICEF USA's End Trafficking team have used Google+ Hangout to speak with leaders in the Fair Trade movement about the importance of Fair Trade and how it can help to empower communities.
This special Google+ Hangout took place in early October, Fair Trade month in the U.S., where people come together to learn about, promote and celebrate Fair Trade. The Google+ Hangout discussion covered topics such as child labour in the cocoa industry and what labels to look for when shopping for Halloween treats. While it is difficult to give accurate quantitative data on child trafficking, UNICEF estimates that in Côte d’Ivoire alone approximately 200,000 children work on cocoa farms. Many children are exploited and forced to work on cocoa plantations in countries in Africa and South America.
Google+ Hangout gives users the option to video chat with up to nine people at a time and offers a free and relatively easy way to meet with supporters or people from other organisations over the web. Hangouts can also be broadcast live over the internet via YouTube ('live streamed') and/or recorded as a YouTube video. Other brands that have been cleverly experimenting with Google+ Hangouts are a food website called BakeSpace.com, which has made a name for itself by hosting Hangouts sharing recipe ideas and giving people the chance to chat to celebrity chefs. Cadbury is one of the few brands that actually dedicate a lot of time to maintaining its G+ page; it hosted one hangout that reached 500,000 followers.
During Fair Trade Month and throughout the year, Fair Trade America is encouraging Americans to Buy Fair and “Be Fair,” and to recognise the international Fair Trade mark which supports the farmers, workers and their families who are behind the various products.
This symbol on single product items means that the bananas or jar of coffee have fully met the Fair Trade standards. Composite items for things like cookies, chocolate bars and ice cream with the logo means that all ingredients are sourced as Fair Trade. The percentage of each Fair Trade ingredient must be displayed on the back of the pack; at least 20 per cent of the content must be Fair Trade certified. So, by buying Fair Trade chocolate, you are ensuring that no slave or child labour was used in the production of your chocolate!
Photo Credit: UNICEF United States Fund