Ford Surges Ahead in its Drive to Improve Sustainability
(3BL Media/Justmeans) – Ford (F: NYSE) is focusing on making new investments in big data to step up its efforts to support the environment. The company is employing big data and analytics with an aim to improve fuel efficiency of its vehicles, reduce vehicular emissions and push forward with other sustainability measures. Ford’s investments in big data have consistently been on the rise for the last 15 years.
The importance of Ford’s use of big data and analytics was highlighted at the recently concluded 2013 Net Impact conference in San Jose, CA. The group at Ford that utilizes analytics and big data to reduce the company’s environmental impact and enhance its profitability at the same time includes scientists, mathematicians, computers modelers and other researchers.
For instance, the researchers at the group have developed a scientific model that projects carbon dioxide emissions generated by the fleet of vehicles on the roads globally for the next 50 years. This enables the company to set aggressive goals on fuel economy. The group has also advanced Ford’s environmentally friendly technologies such as the EcoBoost engines, hybrid and plug-in hybrid technologies, flex-fuel, all-electric, biodiesel, CNG and LPG models.
Ford researchers have created innovative tools such as the Ford Fleet Purchase Planner, which uses mathematical analysis to provide fleet customers with customized purchase recommendations to help them save money and improve their corporate sustainability. The company continues to widen its scope for big data usage as superior technologies and datasets emerge.
Green routing, which will optimize driving routes to reduce the carbon impact of a vehicle in sensitive locations such as schools, hospitals and high-density residential areas is one of the new areas which Ford researchers are working on. They are also focusing on statistical analysis of vehicle usage data to provide insight into consumer acceptance of electric vehicles and the electrification of personal transportation. The company has invested $8 million in a new batter lab that will help develop greener and less expensive batteries.
Source: Environmental Leader
Image Credit: Flickr via brianac37