Get Walking with the Bupa and World Heart Federation’s Ground Miles App
(3BL Media/Justmeans) -The World Health Organisation reports that global levels of physical activity are declining. Men, women and children of all age groups need to increase their physical activity in order to protect their heart health and reduce the risk of cardiovascular disease, including heart disease and stroke. Yet, worryingly, a global report by the World Heart Federation (WHF) highlights that one in four us do not know how much we actually walk each day. More than a quarter of people who took part in this multi-country survey said they did not know how much time they spent briskly walking at a speed faster than normal.
Six countries were surveyed and research showed that 55 per cent of people do less than 30 minutes of brisk walking on a typical day. One in three adults in the U.S. and U.K. are not aware of how much they walk daily, compared to only one in six people in India. People in the States and U.K. reported that they do less brisk walking than those in developing nations. In an age of smartphones and fitness tracking devices, it has never been easier to keep track of personal fitness. Studies show that people who wear pedometers increase their physical activity by almost 27 per cent.
So, the recent launch of ‘Ground Miles,’ a new campaign by Bupa and the WHF. is timely. It aims to promote the long-term habit of walking to reduce the risk of developing cardiovascular disease. This initiative is accompanied with the Ground Miles innovative app, which is part of Bupa's goal to positively improve the health and wellbeing of millions of people worldwide. This app aims to support and help people meet their health goals in a more holistic and lasting way—motivating people by providing feedback with a clear pedometer, enabling the user to identify different walking speeds. It inspires walkers to reach goals by awarding badges and cards, as well as using social triggers such as encouraging you to join walking groups and compare your progress with friends, including walk to win prizes.
The concept behind the free Ground Miles app emerged from an open innovation challenge, sponsored by Bupa on OpenIDEO.com, a website where anyone in the world can contribute their insights and ideas to help improve big social issues, from helping kids eat more healthily to helping those at risk of being kidnapped. The ideas are shared for all to explore and bring them to life.
Following the challenge, a team of multidisciplinary designers from IDEO and Bupa combined a few of the most promising ideas shared by people from all over the world and developed the Ground Miles app concept, using IDEO's human centred design process. The app can be downloaded for free in your Apple or Android app store.
Photo Credit: Bupa