Give Your Mom A Socially Responsible Poem
(3BL Media/JUst Means) - Social media users this year have an opportunity to express appreciation for their mothers by showing off their talent as wordsmiths while doing some social good at the same time. MetLife, a global insurance company, has launched #Moem, a Mother’s Day promotion whereby participants can write poems of 110 characters or less. MetLife has even created a Facebook app of the same name to make it easier for aspiring poets.
But it’s not only the poets’ moms who will be happy. For every unique #Moem posted, MetLife Foundation will make a $10 donation to the Dress for Success Financial Literacy Program up to $50,000. The not-for-profit organization helps disadvantaged women with professional attire, a network of support, and career development tools to help them advance in their careers.
“We wanted to create a new, unique way for people to celebrate their moms on Mother’s Day,” said Amir Weiss, head of Digital Marketing at MetLife. “At the same time, we also wanted to do something to help women across the country and further the Foundation’s mission of global financial capability. The #Moem campaign allows us to achieve all these goals and underscores MetLife’s commitment to helping women succeed.”
MetLife and its charitable arm, the MetLife Foundation, for a long time have been helping women get into the job market and supporting global organizations like Women’s World Banking. As a result, many low-income women have gained access to financial tools and services to help them succeed as entrepreneurs.
Over the years, MetLife has been the main sponsor of the LPGA Golf Clinics for Women, which help them learn how to use the sport to build better business relationships and raise money to fight breast cancer.
Besides, the company has introduced a program for its employees called Women’s Business Networks, which covers 19 countries. MetLife has been named one of Working Mother magazine’s 100 best companies for 15 years in a row.