I do NOT “like” it on Breast Cancer Awareness

What is it about lewdness or “ harmless fun” that gets the most attention over media these days? Social media just makes it easier for people to get more playful with it and the “I like it on” meme, though backed by pure intentions over grave matters is disturbing. Some would argue with this. October is Breast Cancer Awareness Month and researchers project that approximately ten million women will die of it in the next 25 years. And talking about “where you like it” is a bit lewd- to say the least. At least over social media.

Thankfully, unlike the “colour status updates” I haven’t seen many ladies on my social network mention where they “like it” yet. It might just be a time zone thing because a few in the eastern world have made their statements.

This time around, women everywhere are uniting their efforts to raise awareness about breast cancer by participating in the "I like it on" campaign. "I like  it on the stairs/coffee table/entrance etc.” might flash some thoughts in your Facebook news feed. In doing so, they are “confusing” men and vilifying their *eyes roll* “charm factor” to generate further interest. Perhaps the added “mystery” of not knowing what exactly the ladies are talking about is women’s way of coming together for the cause. Right.

Talk is cheap and cheap talk is even more appealing to the masses these days- simply because of how heavily sexualised our media is but do we really need to stoop to this level when it comes to serious life threatening issues? You tell me.

Of course, the status updates will generate comments and feedback, which is supposedly the point of doing so. This in turn will raise general awareness because we can’t read the news or see pink ribbons around us everywhere. A man’s world will come crashing down when he finds out that there was nothing mysterious here but rather women “tricked” him into finding about something very important that they couldn’t directly talk to him about. (Heaven forbid men should react like decent human beings and show sympathy). Of course, no one should care unless we add the “lewd/ditsy” twist instead of simply projecting themselves as thoughtful creatures that care about a deadly disease. Maybe.

Like any social media platform, due to the fact that Facebook is extremely popular, it is most susceptible to rapidly spreading memes. We don’t know much of where the campaign originated from, but some people are calling it cute and fun like the colour updates. Some people claim it might generate some awareness to motivate women to go in for their medical examinations and such.

Well let’s hope for the best but let’s hope we find a better way to use social media and save the world from Internet memes and breast cancer.

Photo Credit: Flickr