Nike Scores on Sustainability with New Waterless Dye Technology

(3BL Media/Justmeans) – Nike has come up with an innovative green technology called “ColorDry,” which entirely eliminates the use of water and process chemicals from fabric dyeing. Nike’s CEO Mark Parker calls it a “manufacturing revolution” that strengthens the company’s efforts to make its business more sustainable and earth-friendly. The technology has been introduced recently at the launch of a water-free dyeing facility at FENC, a Taiwanese contract manufacturer of Nike.

According to the data released by Nike, an estimated 12 to 18 gallons of water is required to process one pound of textiles today, on average. More than 86 billion pounds of polyester will be dyed each year by 2015, as per industry analysts. That effectively translates to about 1.3 trillion gallons of water that will be needed just for the polyester dyeing process. With current global water scarcity challenges, this status quo cannot go on.

Nike has adopted a proactive approach to address these sustainability challenges in manufacturing. The company believes that sustainable solutions are not only better for the environment, but also more acceptable to its consumers. The new ColorDry technology cuts down dyeing time by 40 percent, energy consumption by 60 percent and the required factory footprint by 25 percent. At the same time, the color it produces is more saturated, intense and consistent. The technology employs recyclable CO2 to replace water.

Apart from green innovations in manufacturing, Nike is also working on sustainable material sourcing through LAUNCH, which is a strategic partnership between Nike, NASA, USAID and the US State Department. The company has been focused on collaborative product and process design innovations with an emphasis on environmental sustainability, according to a paper published by the Stanford Initiative for the Study of Supply Chain Responsibility.

Source: Triple Pundit

Image Credit: Flickr via Gee311

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