Social Media: Business Exposure

Social media may not be starting a revolution, but there are ways to use it to revolutionize your business.  It is becoming increasingly true that if your business isn't on the web, people won't know about it, or, if they do know about it, they won't be able to learn more about it.  Today's public seems to want to be in the know - understandable, with all the medical mishaps (think Dennis Quaid's twins), food recalls (peanut butter, eggs, pet food) - and they are turning to the Internet (for better and worse) for answers.  So, if your business isn't web accessible, you might as well consider yourself invisible.

This doesn't necessarily mean you need to have a Facebook profile for your business or to top the Twitter posts.  It does mean that you need to have some sort of online presence, and it does help to be social media savvy.  In some cities, walkability is important - if your business is hard to get to or find, growth and improvement will be impaired; this culture fosters an instant gratification attitude (which is why the Internet works so well for launching a business into the public eye).

Getting your business (or event or program) listed on your city's AmericanTowns profile is another social media opportunity for exposure as well.  AmericanTowns is listed as one of the top social media sites in terms of community connections.  The site aggregates activities, events, programs and places, providing a bank for those open Friday nights or free weekend hours.  AmericanTowns guarantees something for everyone: from arts and entertainment to activism and involvement, the site has calendars and links for a multitude of events in cities that are registered on AmericanTowns.  Listing your business or event on this site has clear benefits for business.

For the more social media-oriented, AmericanTowns also collects the best blogs and Twitter posts of whichever city is dumped into its search bar.  AmericanTowns brilliantly engages the social media scene of a city to present its users with a sample of the culture of their city of interest.  AmericanTowns also provides tools for smaller communities to list their local events and programs on their sites, utilizing social media to inform thousands of people all at once (which, of course, is what social media was invented for in the first place).

Based in Connecticut, AmericanTowns hosts listings from all fifty states and has, it seems, infinite capacity to include as much social opportunities as desired by the communities.  Businesses who are included in this online 'town square' increase your exposure, which has obvious implications for bettering businesses.

Beyond that, though, it seems that social media, despite its arguable impotency in mobilization for real-life action, does foster an environment for businesses that are themselves good for businesses.  AmericanTowns takes the real-world feeling of a town square and virtualizes it, thereby - among other things, no doubt - broadcasting opportunities for social engagement and involvement to the masses.  Social media does have that mass exposure thing going for it, and that has great advantages for business improvement.

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