Social Media Trends & The UN's Summit 20-22 September

Social media trends are being used to help tackle global poverty and on 14 September I had the privilege of being selected to be part of an audience with our Deputy Prime Minister, Nick Clegg and Andrew Mitchell, Secretary of State for International Development in advance of the UK’s delegation to the UN’s Millennium Development Goals (MGD) Summit in New York that takes place this week, 20 to 22 September. The meeting I attended was organised by the UK Civil Society Organisation made up of 54 Non-Government- Organisations (NGOs) that work under the network name of Bond – nothing to do with 007!

In 2000 all the world leaders signed up to achieving eight MGDs by 2015. However, currently, the world’s progress is way off track and this year the world needs a rescue plan at the New York Summit; thankfully the UK government is going to ensure that it keeps its promises. The MGD represents the most significant effort ever made by the international community to fight global poverty and inequality. However, for the world to be involved, it needs each country to be engaged and for each country to be engaged, people need to be committed; and this is where and how social media trends have been incorporated for this UK event that I went to; as the 54 different NGOs used different social media trends and initiatives to connect with the British public.

Leading up to the event on 14 September a conversation had begun on twitter, encouraging people to post their questions to Nick Clegg and Andrew Mitchell, which were then raised with them on the 14 September. The event was filmed and loaded onto Youtube, and finally after the event Andrew Mitchell was live online at the Guardian Newspaper’s new Global Development page, ‘Poverty Matters’ blog, which is run in association with the Bill and Melinda Gates Foundation. Yet, it was the UK Everychild organisation clever online campaign in real time that caught my attention. It engaged its supporters immediately. It was simple yet effective, requesting the public to log onto their UK Everychild website and briefly register why ‘every child deserves a home’. The concept was similar to a tweet and as once you typed your statement and clicked it off, it came up on the web page in a steady stream with all the other inspiring quotes.

I was inspired by the human spirit while sitting in that hall and it got me thinking what other roles could social media trends play in helping to eradicate global poverty, as its principles are about being open, supportive and paying it forward. Do you have thoughts and ideas? Here’s one...maybe it now time for the UN to be more engaged with people in real time and here’s another, ‘every child is not born to die’. So, let us keep all keeping tweeting to keep the conversation alive for the UN Summit. In the meantime, don’t for forget about tomorrow’s global peace initiative, Peace one Day.

Photo Credit: JohnKit