Social Media Trends: Twitter-pated

<!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} p {margin-right:0in; mso-margin-top-alt:auto; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:10.0pt; font-family:Times;} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} -->

One of the results of the social media profusion (an all-too-common social media trend) is iteration ad nauseum.  That is, once a site is perceived as a hit, the founders of site seeming desire to ride the popularity wave of the original site, and thus, either continually add features to their site or actually create new (but similar) sites.  Facebook, for example, used to be a simple yearbook-esque digital directory, a safe place where college kids could casually keep in touch.  Now, with all its Apps, Causes and countless other features (including some that allow you to garden or farm online), Facebook is over-run by what are essentially time-wasters.  This is but one example of social media over-kill - and such redundancy is not good for business.  It's hard to tell whether Facebook would have done just as well (financially or in terms of popularity) without these accessories, but it has become, at least for many, something to avoid because of them.

Twitter, it seems, is following in Facebook's footsteps.  There are an astonishing amount of things a person can do on Twitter - including the most seemingly random, or small-niche activities, like log your runs.  It all seems to stem from a 'keeping up with the Jones's mentality' that is both rampant in and encouraged by our culture.  That is, one way to stay competitive is to simply do what your competitors do, but better.  Picture sharing is still important to social media users and video sharing is ever popular, so, of course, Facebook has added those capabilities ages ago.

Twitter users can now post image media, but they have to go a different site.  It's not that complicated though: if you have a Twitter account, you already have a ScreenTweet account (and who knows how many other Twitter-based site accounts).  Also, ScreenTweet's home page explains all about ScreenTweet and how to sign up.  Almost out of respect for those users who are new or just curious, the "public feed" is an actual click away from the home page.

Of course, you can post the URLs to your favorite videos in your status updates on Twitter’s page, but picture sharing is a bit more challenging there.  With ScreenTweet, not only can users share photos and embed videos (who wants their URLs showing anymore anyway?) from select sites, but they can also share screen shots with other Screen Tweeters.  To note another social media trend, though, hardly any social media site lacks a link to one or both of their sites, encouraging users to follow them on Facebook and Twitter.  One way to do business better is to increase exposure, thereby increasing your chances for popularity.  Facebook and Twitter are household names by now - even grandmothers have heard of these social media outlets (and my grandmother even has a Facebook profile!) - but, the social media trend of recreating essentially the same website or continuing to busy up home pages by adding new features may not be the best way to improve social media (or the business equivalent).

Photo Credit: ScreenTweet