Southwest Airlines Supports Foundation for Youth Success

Social EnterpriseSouthwest Airlines, the largest domestic carrier in the United States, has announced its support for New Look Foundation. Established in 1999 by famed global entertainer Usher Raymond IV, New Look Foundation is a nonprofit organization that helps young people to achieve leadership positions successfully across the world.

Southwest Airlines will offer travel support to help the foundation connect promising youth leaders from across the country to unique learning opportunities. Some of the important opportunities currently offered by the organization include Powered by Service Training, the Leadership Academy, and the World Leadership Conference in Atlanta.

Southwest provided support to the Foundation’s third annual World Leadership Conference as a part of its national partnership. This conference revolved around giving empowerment to a group of promising seventh and eighth grade students. Veronica Biggins, a board member of Southwest, and other Southwest leaders hosted a training workship for about 50 youth.

This Community Day workshop was designed to help each youth identify his or her special potential and talent, highlight an issue in their community, come up with innovative solutions to address the issue, and then put the solution to action for wider community benefit. The Vice President of Ground Operations at Southwest Airlines, Jack Smith, participated in the conference’s “CEO for a Day” program. The program gave a New Look youth leader an opportunity to shadow him and attain an insight into the role and responsibilities of a Southwest business leader.

The President of New Look Foundation, Shawn Wilson, said: “Southwest Airlines is known for its commitment to service, which is one of New Look Foundation's four essential leadership pillars. We are proud to have Southwest among our major investors. Their support enables New Look to connect youth from diverse communities across the United States at our third annual World Leadership Conference in Atlanta.”