Sustainable Food on the Menu at the Irish Food Board conference
On September 26th the Irish Food Board brought together luminaries from the food industry to talk about the challenges related to producing food sustainably and to share insights on what the future holds. Titled "Our Food. Our Future. Sustainability: The Bottom Line," the event featured speakers from diverse organizations such as WWF as well as iconic brands that included Pepsi and Mars.
“In order for our business to be successful, we need to ensure the success of all stakeholders across our supply chain. That is pretty exciting idea and mandate when it comes to sustainability,” said Daniel Vennard, Global Sustainability Director for Brands at Mars, one of the speakers at the event.
Daniel talked about how Mars is a principles-led business using its Five Principles; Quality, Responsibility, Mutuality, Efficiency and Freedom, which form the foundation of the Mars culture and its approach to business.
“Every day we communicate and engage with hundreds of millions of consumers around the world – and we are inspired by the possibility of engaging them in supporting good causes that make a difference,” added Vennard.
“Ireland is a country geared to sustainability; the climate is temperate and lush, green countryside is perfect for farming. The bottom line for today's food and drink businesses is to enhance the sustainability of the supply chain to meet the needs of today, while ensuring that future generations can meet theirs,” said the Taoiseach Enda Kenny T.D. Bord Bia.
Image credit: Mars