Todd Newton’s Sole Adventure in Social Responsibility

soles4soulsInternational shoe charity Soles4Souls has released a video made by game show host Todd Newton whereby he documents his recent trip to Haiti. Newton was in Haiti with Soles4Souls Founder/CEO Wayne Elsey between January 5th and 8th, exactly two years after the earthquake that devastated the country. Upon his return, Newton created a video that documents the trip and asks the public to join him in helping the non-profit restore Haiti.

While there, Newton assisted with shoe distributions at local orphanages and villages. He saw firsthand the life-threatening need for shoes and took action as the NGO’s Exclusive Sole Ambassador.

"Upon first meeting with Wayne Elsey and Soles4Souls I immediately felt the energy and passion for their mission," said Newton. "After traveling to Haiti with them, I witnessed the great need for that passion. This is an organization that lives and breathes for our brothers and sisters who are in need and I could not be more honored to be the Sole Ambassador."

The video, which can be found here, features both Newton and Elsey sharing the story of Soles4Souls and bringing viewers a firsthand look at the country's devastation and need for continued assistance.

"Todd Newton is the perfect choice to be our Sole Ambassador - someone who doesn't just understand our mission, but uses their personal platform to help further our cause in any way they can," said Elsey. "We are excited about partnering with him, and grateful he selected us as his charity of choice."

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls' other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities.

Besides providing a socially responsible service to those in need, Soles4Souls also provides a chance for supporters to step up their sustainability credentials. By donating their footwear, they are actually recycling them and preventing another item from being thrown away. The charity says that Americans discarded 300 million pairs of shoes last year. Shoes break down in landfills and release toxic glue that ends up leaking into the water supply and atmosphere.

Image credit: Sole4Souls

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