Toyota Wants Teens to Drive Safely, Launches Video Competition
Toyota has launched a video competition aimed at inspiring teenagers to stay safe behind the wheel. Called Toyota Teen Driver Video Challenge, besides inspiring safety, the makers of original videos get the chance to win $15,000. The deadline is March 13, 2014.
This is the fourth edition of the annual competition and it arrives with the revamped Toyota Teen Driver website launched by partner companies, which are offering more than $100,000 in prizes for students and schools.
The initiative dates back to 2010, when Toyota and Discovery Education decided to do something to improve car safety for this age group. Car crashes are the leading cause of death for U.S. teens and according to the National Safety Council, the year a teenager gets their license will be one of the most dangerous of their life.
The program provides students, parents and educators with free online resources, including curriculum, parent coaching guides, digital games, videos and take-home activities.
The finalists will be chosen by a panel of experts while the public will choose the winners in an online vote. The grand prize winner will remake their video with a Discovery film crew for use on ToyotaTeenDriver.com and a range of Discovery’s online properties.
The second place winner will receive $10,000 and a trip for two for a behind-the-scenes tour of a Velocity network show, while the third place winner will receive $7,500 and seven runners-up will receive $1,000 each.
Apart from the video competition, the Toyota Teen Driver High School Sweepstakes invites the public to enter a high school to receive a cash prize to implement a distracted driving awareness program on their campus. One school will receive a grand prize of $5,000 as well as a virtual driving simulator, while 10 other schools will receive runners-up prizes of $1,000 each. The deadline is April 15, 2014.
To get some inspiration, budding video makers can take a look at the Drive It Home videos created for parents by experts at the National Safety Council, which tackle topics such as how to be a better driving coach and important safety tips.
Image credit: Toyota Teen Drive