Unilever Launches Contest for a Futuristic Sustainable Shower
(3BL Media/Justmeans) --Unilever (NYSE: UN) wants to involve the general public in its quest for a next-generation, sustainable shower design. It is asking everyone from inventors and entrepreneurs to the common man in Europe to submit ideas. The submissions will be evaluated to select some of the most impressive ideas for showers that can save water and energy. People will be asked to vote on the best concepts among the short-listed ones.
The winning entry will receive €5,000, and four runners-up will split another €5,000. The creative firm eYeka will assist Unilever to find a new shower that will impress the company “with an original and revolutionary design for the next generation of showers.”
Those who wish to participate in the contest will have to follow a few guidelines. The shower must be designed to recycle water. The design must fit in a space where a conventional shower is typically located in a bathroom. The product has to be affordable, pleasurable and should also provide an improved sensorial experience.
The sustainable shower competition is another example of how businesses are trying to rethink how consumers use water in a world that is increasingly facing a shortage of it. Another prime example is of the Gates Foundation, which has sponsored a contest in its quest for the next-generation toilet. Unilever’s crowdsourcing contest for a sustainable shower is a part of the company’s Sustainable Living Plan. The plan is a reflection of the company’s agenda to transform its business model to grow profits while becoming more sustainable.
Source: Triple Pundit