The 1 in 8 Foundation is a broad based non-profit entity through which all of the 1 in 8 business flows. 1 in 8 Motorsports works to fight breast cancer using the motorsports industry as its primary audience. There is also a unique new initiative called Speedsters, aimed specifically at educating and motivating young people to become more proactive about their health. Because breast cancer is beginning to strike younger and younger women.