About the Coty-DKMS Linked Against Blood Cancer Partnership
In October 2006, Coty Inc., a leading global beauty company, joined DKMS as its founding corporate sponsor in the fight against blood cancer, by establishing the Coty-DKMS Linked Against Blood Cancer partnership―previously named the Coty-DKMS Linked Against Leukemia partnership. Led by CEO Bernd Beetz, Coty has leveraged its strong celebrity partnerships to raise awareness of the disease and help recruit thousands of donors around the world. For more information or to register as a bone-marrow donor, visit www.getswabbed.org.
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