GoodBank™ is forming as a de novo national commercial bank with a social mission and high-transparency basis for operations. GoodBank™ plans to capitalize on a number of recent trends: Conscious consumerism is an emerging force for achieving environmental, social and regional progress. Socially-responsible small businesses and large companies are competing for these consumers. Foundations are holding themselves and their grantees accountable for targeted social impacts and investing in mission-related hybrid for-profit companies. Faith-based organizations and social entrepreneurs are emerging as catalysts for social sector services and innovations.