Juniper was founded in 1988 by its President and CEO, Lynne S. Katzmann. Based in Bloomfield, NJ, the company was founded as a series of private investment partnerships. Juniper purchased under-managed skilled nursing communities and sought small, regional operators to improve the day-to-day operations and programming of these communities. Juniper’s role was sourcing and negotiating acquisitions, raising capital, monitoring all portfolio investments and planning and executing appropriate exit strategies. In partnering with people dedicated to similar values and objectives, the company sought to provide examples of excellence in long term care for public policy makers.