Started in Boston in 1790 and now based in Norwich, Vt., America's oldest flour company has grown from a regional staple to a brand known nationwide not only for its high-quality flours but for our passion in sharing the joy of baking; from a small mail-order business with five employees in 1990 to the premier baking resource with nearly 200 employees today; from a family-owned operation for five generations to a 100 percent employee-owned business. King Arthur Flour is the parent company of The Baker's Catalogue, which offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at www.bakerscatalogue.com, and at The Baker's Store in Norwich, Vt.