Check out Videos from the 2010 Pearson Debates Below. 

Media companies are being held to public account more than ever before, but how far does our responsibility stretch? How can we maintain high corporate reputations in the face of myriad pressures to compromise reporting and other standards? In this era of 24 hour news, how do we decide when a rumour becomes a story we should share? And to what extent does it matter whether the demographic our staff is representative of the audience we serve?

On Monday 29 March, Sir David Bell (former chairman of the Financial Times) asked an expert panel how a 21st century media organization should define the scope of its responsibility to its audience. Panelists included:

Sir David Bell, Media Standards Trust

Caroline Diehl, The Media Trust

Christian Toennensen, Partner, Acona

Jo Confino, The Guardian