YES Microfinance India’s mission is to provide easy access to fairly priced, transparent, and suitable financial products and services accompanied with appropriate financial education to unbanked, low-income communities across urban and rural India, helping them to realize a higher quality of life. YES Microfinance plans to achieve this vision through offering both direct retail financing to key urban areas in India, as well as partnering with preexisting microfinance operators in the more rural areas of India.