(3BL Media/Justmeans) – The World Bank, a leading global financier of biodiversity conservation, has said that biodiversity is critical to ending poverty and promoting shared prosperity for the millions who depend on nature for their livelihoods. It pointed out that the disappearance or decrease in number of animal, plant and marine species causes people, especially the poorest in the world, to suffer.
(3BL Media/Justmeans) - It's hard to escape the corporate bubble, which is why some companies are looking outside of their business models to reconnect with what’s going on around them.
(3BL Media/Justmeans) - First Lady Michelle Obama has unveiled plans for the most sweeping overhaul of nutrition labels on U.S. food packages in more than two decades. This announcement is part of Mrs Obama’s ‘Let's Move’ initiative to combat child obesity, which is celebrating its fourth anniversary.
(3BL Media/Justmeans) – The United Nations theme for this International Women’s Day is “Equality for women is progress for all.” Emerging markets around the world appear to be seizing the lead over developed countries when it comes to women in senior business management positions.
(3BL Media/Justmeans) – Facebook is considering the use of high-flying, solar-powered drones to connect parts of the world that are currently without any Internet access. As one of the key supporters of the Internet.org initiative, Facebook is keen to bring Internet access to more than five billion people across the world that are still living without online connectivity.
Guest Blog by Michael Vaughan, CEO, The Regis Company
(3BL Media/Justmeans) - Brian Keane is a marketing guy. He understands how to sell things. And as president of SmartPower, a non-profit, solar marketing company, he knows how to sell residential solar to consumers.
When I spoke to him last week, he told me had had “cracked the code” on selling solar. He said he saw it as his job to sell solar power to “regular people” who will buy it, not as an expression of an identity or an ideology, but rather because it simply makes sense. Because, he said, “the fact that it's good for the environment is not a sufficient motivator for many people.”
That is proven out by the fact that 80% of Americans say they'd like to have solar, but only around 3% actually own it.
But Keane has found a way to turn that around. How does he do it? It's a marketing campaign that consists of on-the-ground outreach, by members of the community in which they are selling. In a sense it's as much a community organizing campaign as anything else.
Here's how it works. His organization creates a “Solarize” campaign at the state level. Right now they are working on Solarize Connecticut. They open a selection process to communities that are interested in promoting solar power. Then they solicit volunteers who will do the actual outreach. They stay in each community for 20 weeks.
Says Keane, “We're not recreating the grassroots field. We're simply organizing what's already there. And the grassroots outreach is not going door to door. We reach out to local organizations, church groups, etc. and let them do the outreach. If I'm a member of a local group and I get an email from our leader saying we have an opportunity to get a great deal on solar, I'm going to be a lot more open to that than if some stranger came knocking on my door.”
(3BL Media/Justmeans) – A group of 140 companies operating in California, including General Motors, Apple, eBay, Intel, Gap, Levi Strauss, Nestle, Symantec, The North Face and Acer, have placed their weight behind an ambitious Climate Declaration that exhorts policymakers in the United States to address the challenges of climate change with a sense of urgency.