A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
WASHINGTON, D.C., Jan. 23 /3BL Media/ -- Presenter proposals are now being accepted for 3BL Forum, the annual gathering of purpose-driven corporate leaders eager to accelerate sustainable business through collaboration and learning.
Expanded footwear, apparel and accessories collaboration underscores shared commitment to sustainable style
Press Release
LONDON, January 21, 2019 /3BL Media/ – During London Men's Fashion Week, fashion designer Christopher Raeburn, whose label of the same name is synonymous with responsible, intelligent design, unveiled his FW19 collaboration with Timberland. The collection, which spans across footwear, apparel and accessories, builds upon the Timberland x Christopher RÆBURN apparel capsule that debuted in FW18, and marks the first since Timberland announced a broader partnership with Raeburn to serve as the brand’s Global Creative Director.
2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see the following noteworthy changes:
This season, Hallmark presented a diverse cast for its popular holiday films
Blog
This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).
Sappi understands the importance of creating innovative solutions that meet evolving customer needs. Our future success depends on listening to, communicating with and responding to our customers. From award-winning product development to stunning promotional campaign materials and a groundbreaking retrospective collection, Sappi stands apart.
In new partnership Subaru asks college students to develop a marketing plan to effectively reach Millennial and Gen Z car buyers
Press Release
NEW YORK, January 15, 2019 /3BL Media/ - Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works.
“Passion is energy. Feel the power that comes from focusing on what excites you.” Oprah Winfrey
“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, and to have it make some difference that you have lived and lived well.” Ralph Waldo Emerson
October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.
Today’s employees want more than a paycheck. They want purpose. And consumers expect more than a product. They expect companies to take the lead in championing positive social change…
