The internet nearly broke over a single tweet in June, when one presumptive U.S. presidential candidate urged another, “Delete your account” (employing a popular saying coined and used by Millennials and Generation Z to indicate disdain). The tweet now has more than 1 million interactions.
Sustainability is no longer just a compliance requirement. It’s a business opportunity, and some argue a business imperative, that can give companies a competitive edge by growing something that’s become increasingly important to consumers: brand trust.
Versaic talks with Jennifer Risi about the value of CSR and how to increase the impact of corporate CSR programs through effective communication.
Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly
According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. Whether your corporation currently has a large digital footprint or you are looking to up your efforts, it’s time to take a closer look at your digital storytelling. After all, making your CSR story readily accessible online is an effective way to engage consumers, attract more eyeballs, and enhance your overall brand image.
Highmark Inc, the fourth-largest Blue Cross Blue Shield affiliate in the U.S., has a decades-long commitment to improving the health, well-being and quality of life for individuals who reside in the communities where they do business.
If you have a flood of incoming grant requests, you need a solution that makes it as simple as possible to collect the right information, route requests through the organization for approval and payment, and report on your program results. Versaic has worked with hundreds of companies, from small to Fortune 500 and across a spectrum of industries developing a wealth of best practices and insights.
New technology and redesign continue to help build print and online strategy for Green Builder Media.
January 15, 2016 /3BL Media/ Inspired by the tremendous success of its online strategy over the past two years, Green Builder® Media has announced the redesign of their flagship magazine, Green Builder, with a new look that is a convergence of audiences and media types.