Branding CSR News

CSR and Social Media: Making Connections @TWC

Leveraging Twitter to tell CSR Stories
Article

At Time Warner Cable, we aim to connect our customers to what matters most. That includes connecting customers back to us and what we do. One way TWC links customers to products, services and community efforts is through social media. In addition to company news and updates, TWC’s regional Twitter handles tell stories that reflect our local community initiatives, 140-characters at a time.

Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

'How Great I Am' to Lead Ads in First Quarter of Super Bowl Broadcast
Press Release

TORRANCE, Calif., Jan. 23, 2015 /3BL Media/ - Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry. 

Carnival Cruise Line Ranked by BrandIndex as Number One Improver Among All U.S. Brands Over the Past Year

Rankings Assess Consumer Perceptions of U.S. Brands In Wide Range of Categories
Press Release

MIAMI, February 4, 2015  /3BL Media/ - Carnival Cruise Line has been ranked as the most improved U.S. brand in consumer perception for the past year in YouGov's BrandIndex Buzz Rankings Report, which evaluates consumer perceptions of companies across multiple categories. 

BrandIndex's rankings noted that Carnival's change in consumer perception score for the full year 2014 was nearly double the improvement level achieved by the company ranked second on the most improved list.

CITGO Kicks Off 2015 Marketer Roundtable Meetings

Series of Meetings to Share CITGO Programs and Industry Trends
Press Release

HOUSTON, January 13, 2015 /3BL Media/ – CITGO Petroleum Corporation is kicking off the new year with 18 Marketer Roundtable Meetings across the CITGO footprint from January 13-29. Designed to empower CITGO-branded Marketers to move their businesses forward with industry insights and best-in-class marketing programs, these meetings also offer Marketers the chance to meet one-on-one with CITGO team members and partners who can provide information for specific challenges.

Tell Your Corporate Citizenship Story During the 2015 Film Festival

Blog

Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues. 

Ecocentricity Blog - January 2015

Blog

I think we might have ruined the color green. Which is a shame, because it is one hell of a color.
Seriously, stop and think for a second. I’ll wait – I’ve got all day in fact, seeing as you are reading this at your leisure. I advocate for sustainability, so when I say “green,” what do you think?

Maybe I’m wrong, but I bet you think of some marketing campaign by a company espousing its environmentally friendly practices. If not that, you probably just think of a blue recycling bin (oh, the irony). Those are great things and all, but shouldn’t we mean more than that?

Attend CBSR's 12th Annual Summit - The Transformational Company: Embedded, Canada's Premier CSR Conference (November 26, 2014 in Toronto)

Article

Join CBSR for their 12th Annual Summit - The Transformational Company: Embedded

Date: Wednesday, November 26, 2014

Time: 8:00 am - 7:00 pm

Location: Daniels Spectrum building in Toronto, ON

This year, CBSR Summit will look more closely at how Corporate Responsibility teams are aligning with Human Resources, Finance, Communications and Brand Managers to drive business value while scaling up their efforts to address systemic societal risks and challenges.

What a Feminist REALLY Looks Like

The truth about THAT T-shirt, brand assurance & the campaign for equality.
Blog

Just days ago the Mail on Sunday featured a story about T-shirts that had been made in a sweatshop. The story was significant for a few reasons. First of all because the Daily Mail was writing a story about Ethical Fashion and supply chains – not something that usually fills the pages of the tabloid newspaper.

Values Add Value to Food Buys, From Whole Foods to McDonald’s - The Minute

Multimedia with summary

“Values matter.” That’s the slogan that Whole Foods has chosen for its first national brand marketing campaign. The message is, Whole Foods provides value to its customers through the values the company uses to select the food products on its shelves. That is, values for money in shopping for groceries is as important as bargain pricing, which Whole Foods is not known for. The company believes that consumers will find that value in the increased information it provides about where the food comes from, and how it was grown, raised, and made.

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