Branding CSR News

Tell Your Corporate Citizenship Story During the 2015 Film Festival

Blog

Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues. 

Ecocentricity Blog - January 2015

Blog

I think we might have ruined the color green. Which is a shame, because it is one hell of a color.
Seriously, stop and think for a second. I’ll wait – I’ve got all day in fact, seeing as you are reading this at your leisure. I advocate for sustainability, so when I say “green,” what do you think?

Maybe I’m wrong, but I bet you think of some marketing campaign by a company espousing its environmentally friendly practices. If not that, you probably just think of a blue recycling bin (oh, the irony). Those are great things and all, but shouldn’t we mean more than that?

Attend CBSR's 12th Annual Summit - The Transformational Company: Embedded, Canada's Premier CSR Conference (November 26, 2014 in Toronto)

Article

Join CBSR for their 12th Annual Summit - The Transformational Company: Embedded

Date: Wednesday, November 26, 2014

Time: 8:00 am - 7:00 pm

Location: Daniels Spectrum building in Toronto, ON

This year, CBSR Summit will look more closely at how Corporate Responsibility teams are aligning with Human Resources, Finance, Communications and Brand Managers to drive business value while scaling up their efforts to address systemic societal risks and challenges.

What a Feminist REALLY Looks Like

The truth about THAT T-shirt, brand assurance & the campaign for equality.
Blog

Just days ago the Mail on Sunday featured a story about T-shirts that had been made in a sweatshop. The story was significant for a few reasons. First of all because the Daily Mail was writing a story about Ethical Fashion and supply chains – not something that usually fills the pages of the tabloid newspaper.

Values Add Value to Food Buys, From Whole Foods to McDonald’s - The Minute

Multimedia with summary

“Values matter.” That’s the slogan that Whole Foods has chosen for its first national brand marketing campaign. The message is, Whole Foods provides value to its customers through the values the company uses to select the food products on its shelves. That is, values for money in shopping for groceries is as important as bargain pricing, which Whole Foods is not known for. The company believes that consumers will find that value in the increased information it provides about where the food comes from, and how it was grown, raised, and made.

Sustainability Communication Must Go Beyond Environmental Gains? It Might Be Time To Rexamine Your "Sustainability Narrative” (Toronto and Livestream)

Article

Sharing your corporate message in the sustainability era is tricky business. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.

Addison Supports Plastic Bag Bill with City Council Members Brad Lander and Margaret Chin

Press Release

September 18, 2014 /3BL Media/ - Addison, a creative agency that does high-profile work for some of the world’s most respected institutions, is proud to be supporting New York City’s bill proposal to reduce the number of single-use plastic bags in circulation.

What is a “Sustainability Narrative” and Why is it Important to Your Company?

Article

Sharing your corporate message in the sustainability era is tricky business. Experts agree that sustainability doesn’t mean anything real to consumers. Too often, it brings to mind technical issues or overwhelming environmental challenges. More than ever consumers want to live meaningful lives and engage with brands that are driven by purpose. They want to trust that a brand is making good choices for them.

How the #icebucketchallenge Beat Healthcare Brands at Their own Game

By Alex Panagiotopoulos
Blog

The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it.

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