Branding CSR News

Video: Fair Trade USA Celebrates 20 Years of Impact

New Video Showcases the Organization's History and Plans for the Future
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Twenty years ago, Fair Trade USA’s Founder and CEO Paul Rice brought an idea from his field work in Nicaragua to a one-room office in Oakland, California. What started with coffee and conviction – and not much else – is now the leading market-based model of sustainable production, trade and consumption.

Since its launch with coffee in 1998, Fair Trade USA has:

CECP Continues to Advance Business as a Force for Good with Hire of New Senior Director of Strategy

Nandika Madgavkar joins nonprofit consultancy with special focus on business development, strengthening the coalition, and increasing impact
Press Release

NEW YORK, September 13, 2018 /3BL Media/ – CECP: The CEO Force for Good announced the addition of Nandika Madgavkar as Senior Director of Strategy, an integral part of CECP’s senior leadership team. As a CEO-led coalition of more than 200 of the world’s largest companies, CECP believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines a company’s success. As a former leader of Metlife’s Corporate Responsibility efforts both in the U.S.

The Four Ps of Leadership

Blog

In today’s highly competitive and polarized environment, any movement or cause needs energetic and effective leaders. This is especially true in the social sector, which is chronically understaffed and undercapitalized. Therefore, truly successful and sustainable leaders need to combine the skills and attributes of both leadership and management. They require a vision as well as the ability to execute it.

Better Safe Than Sorry: Assessing PFAS Risk

Blog

Are you holding off on assessing the risk of PFAS at your facility? A “wait and see” approach could result in a potential damage to your brand and investor relations.

To Be Successful, New Study Says Business Should Lead With This

By Michelle Martin
Article

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.

Marketers Speak to the Power of Purpose at the Cannes Lions

By MaryLee Sachs
Article

Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Newly named president places bets on 'agile long termism'
Article

By Lisa Granatstein

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Mars CMO: Marketing Industry Making Good Progress on Diversity

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In an interview with James Wright for CNBC, Andrew Clarke, Chief Marketing and Customer Officer at Mars discusses the work being done by marketers to boost diversity and protect endangered animals.

Watch the video here. 

 

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways.

A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

What do organizations need to know about creating effective, sustainable social media campaigns?
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In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.  Download on iTunes now!

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