Branding CSR News

After the ‘Crying Indian,’ Keep America Beautiful Starts a New Campaign

Summary: 

Keep America Beautiful and the Ad Council launched a new public service ad campaign -- “I Want To Be Recycled Campaign” -- which encourages people to recycle more and “give their garbage a new life.”  The following article highlighting the campaign appeared in The New York Times.

Article

Keep America Beautiful and the Ad Council launched a new public service ad campaign -- “I Want To Be Recycled Campaign” -- which encourages people to recycle more and “give their garbage a new life.”  The following article highlighting the campaign appeared in The New York Times.

”I Want To Be Recycled” Campaign to Target the Nearly Two-Thirds (62 Percent) of Americans Who Are Not Avid Recyclers, According to New Research Released Today

Public Service Advertising (PSA) Campaign is First in Over 40 Years from Keep America Beautiful and Ad Council, Creators of Iconic “Crying Indian” Anti-Littering Ads
Press Release

NEW YORK, July 11, 2013 /3BL Media/—The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.

CBSR EVENT: Sustainable Consumption - The Rise of the Aspirational Consumer

Press Release

May 22, 12:45 PM - 6:30 PM EST, (In-Person) - Register

Metro Toronto Convention Centre, Room 501, Toronto

May 22, 1:00 PM - 2:15 PM (Webinar only) - Register

Sappi Fine Paper North America Opens 2013 Ideas that Matter Call for Entries

Continues to Open Doors for Social Good in 14th Year of Grant Program for Designers
Press Release

BOSTON, May 3, 2013 /3BL Media/ – Sappi Fine Paper North America today announced the 2013 Call for Entries for Ideas that Matter, an annual, innovative grant program that supports and transforms the creative ideas of designers into a powerful force for social good. Fourteen years ago, Sappi established the Ideas that Matter grant program to recognize and support designers who use their skills and expertise to solve communications problems for a wide range of charitable activities.

Cause Marketing Works

Article

by Mike Swenson, President of Crossroads

The era of consumer participation has clearly arrived. With enough blog posts daily to fill The New York Times for the next 19 years, consumers have a voice — and social, digital and mobile technologies will continue to enable their participation.

Nielsen reports that smartphones now account for more than 50 percent of the U.S. mobile phone market and of course that number continues to climb.

Global Sustainable Brands Community Leaders to Gather in San Diego for Purpose-Driven Brand Innovation Conference

Press Release

SAN FRANCISCO, April 15, 2013 /3BL Media/ – Members of Sustainable Brands®, a global community of business, sustainability and brand innovators from over 50 countries focused on how brands can succeed by shaping a better future, are set to convene for their largest annual community gathering at Sustainable Brands ’13 (SB’13) June 3-6 this year. The U.S.

CSR Meets Crowdfunding: ING Direct and StartSomeGood Launch Dreamstarter

Press Release

April 16, 2013 /3BL Media/ - StartSomeGood has partnered with leading financial services provider ING DIRECT to launch Dreamstarter, a groundbreaking CSR/crowdfunding initiative to boost the social enterprise sector.

CBSR Launches New Brand and Announces New Board of Directors

Press Release

April 10, 2013 /3BL Media/ - Today Canadian Business for Social Responsibility (now operating as CBSR) officially announces new Brand launch and welcomes a new Board of Directors.

VolunteerMatch Clients Clean Up with BCCCC Film Fest Nominations

Blog

The Boston College Center for Corporate Citizenship (BCCCC) has announced the top ten finalists for its 2013 Corporate Citizenship Film Festival. More than 90,000 people voted in for entries from 74 different companies this year, making this year record-breaking for the five-year old competition.

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