Branding CSR News

The New Expectations of Society

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“Successful companies and brands will be the ones that drive more rapid and meaningful change in society and business through co-creation and collaboration with people around a shared purpose.”

 

The first decade of the 21st century had a significant impact on what it means to be a good corporate and brand citizen. The intersection of four seismic shifts makes it imperative for global businesses to re-evaluate their citizenship efforts and the way they are communicated.

All Aboard!

Article

AECOM wants to keep you — our clients, colleagues and friends  up-to-speed on the company's progress creating, enhancing and sustaining the world's built, natural and social environments. And we have achieved this with the launch of the most recent edition of ONE — AECOM's award-winning, multimedia e-magazine. 

AECOM publishes Asia-focused report highlighting successful sustainability initiatives

Press Release

LOS ANGELES, Dec. 5, 2013 /3BL Media/ — AECOM Technology Corporation, a leading provider of professional technical and management support services for public and private clients in more than 140 countries around the world, announced today that it has published a report highlighting its sustainability work in Asia during 2012.

AECOM Co-Hosts Ethisphere Institute’s Second Annual Best Practices in Ethics Communications Workshop

Article

AECOM recently collaborated with the Ethisphere Institute to produce the second annual “Best Practices in Ethics Communications Workshop” at the iconic New York Stock Exchange.  This year’s workshop, which was coordinated by the Ethisphere Institute’s Communications Advisory Board, was themed, “Working across the C-suite.”

Ad Council and Keep America Beautiful Announce Partnership with FreshDirect to Coincide with America Recycles Day, Nov. 15

‘I Want to Be Recycled’ Campaign Appears on FreshDirect Delivery Boxes
Press Release

STAMFORD, Conn., Nov. 13, 2013 /3BL Media/ – The Ad Council and Keep America Beautiful are partnering with popular online grocer, FreshDirect, to feature messaging from their national I Want to Be Recycled public service advertising (PSA) campaign on all FreshDirect delivery boxes. The collaboration, announced in advance of America Recycles Day (Nov. 15), is a part of ongoing efforts to raise awareness about the benefits of recycling and encourage recycling to become a daily social norm.

World Marketing Summit recognizes AECOM’s commitment to sustainability

Press Release

LOS ANGELES, Oct. 10, 2013 /3BL Media/ — AECOM Technology Corporation, a leading provider of professional technical and management support services for public and private clients in more than 140 countries around the world, announced today that it was recently recognized with a Sustainability Leadership Award at the inaugural Golden Globe Tigers Awards ceremony in Kuala Lumpur, Malaysia.

After the ‘Crying Indian,’ Keep America Beautiful Starts a New Campaign

Summary: 

Keep America Beautiful and the Ad Council launched a new public service ad campaign -- “I Want To Be Recycled Campaign” -- which encourages people to recycle more and “give their garbage a new life.”  The following article highlighting the campaign appeared in The New York Times.

Article

Keep America Beautiful and the Ad Council launched a new public service ad campaign -- “I Want To Be Recycled Campaign” -- which encourages people to recycle more and “give their garbage a new life.”  The following article highlighting the campaign appeared in The New York Times.

”I Want To Be Recycled” Campaign to Target the Nearly Two-Thirds (62 Percent) of Americans Who Are Not Avid Recyclers, According to New Research Released Today

Public Service Advertising (PSA) Campaign is First in Over 40 Years from Keep America Beautiful and Ad Council, Creators of Iconic “Crying Indian” Anti-Littering Ads
Press Release

NEW YORK, July 11, 2013 /3BL Media/—The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.

CBSR EVENT: Sustainable Consumption - The Rise of the Aspirational Consumer

Press Release

May 22, 12:45 PM - 6:30 PM EST, (In-Person) - Register

Metro Toronto Convention Centre, Room 501, Toronto

May 22, 1:00 PM - 2:15 PM (Webinar only) - Register

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