Branding CSR News

5 Corporate Social Responsibility Trends to Watch in 2019

Blog

2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see the following noteworthy changes:

Greater Cast Diversity Appearing in Hallmark Movies

This season, Hallmark presented a diverse cast for its popular holiday films
Blog

This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).

How Sappi Connects with Its Customers

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Sappi understands the importance of creating innovative solutions that meet evolving customer needs. Our future success depends on listening to, communicating with and responding to our customers. From award-winning product development to stunning promotional campaign materials and a groundbreaking retrospective collection, Sappi stands apart.

Customer collaboration is key to future growth

Effie Collegiate Introduces 2019 Brand Challenge by Subaru

In new partnership Subaru asks college students to develop a marketing plan to effectively reach Millennial and Gen Z car buyers
Press Release

NEW YORK, January 15, 2019 /3BL Media/ - Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works.

Passion vs. Purpose in Leadership: Which Do You Need Most?

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“Passion is energy. Feel the power that comes from focusing on what excites you.” Oprah Winfrey

“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, and to have it make some difference that you have lived and lived well.” Ralph Waldo Emerson

Partners In Preservation: Main Streets Awards $2 Million in Preservation Grants to Sites Reflecting America’s Diverse History

Press Release

October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.

3 Trends Shaping Today's Top CSR Programs

How to Lead the Charge in Doing Good
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Today’s employees want more than a paycheck. They want purpose. And consumers expect more than a product. They expect companies to take the lead in championing positive social change…  

Check out our latest eBook to learn:

Video: Fair Trade USA Celebrates 20 Years of Impact

New Video Showcases the Organization's History and Plans for the Future
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Twenty years ago, Fair Trade USA’s Founder and CEO Paul Rice brought an idea from his field work in Nicaragua to a one-room office in Oakland, California. What started with coffee and conviction – and not much else – is now the leading market-based model of sustainable production, trade and consumption.

Since its launch with coffee in 1998, Fair Trade USA has:

CECP Continues to Advance Business as a Force for Good with Hire of New Senior Director of Strategy

Nandika Madgavkar joins nonprofit consultancy with special focus on business development, strengthening the coalition, and increasing impact
Press Release

NEW YORK, September 13, 2018 /3BL Media/ – CECP: The CEO Force for Good announced the addition of Nandika Madgavkar as Senior Director of Strategy, an integral part of CECP’s senior leadership team. As a CEO-led coalition of more than 200 of the world’s largest companies, CECP believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines a company’s success. As a former leader of Metlife’s Corporate Responsibility efforts both in the U.S.

The Four Ps of Leadership

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In today’s highly competitive and polarized environment, any movement or cause needs energetic and effective leaders. This is especially true in the social sector, which is chronically understaffed and undercapitalized. Therefore, truly successful and sustainable leaders need to combine the skills and attributes of both leadership and management. They require a vision as well as the ability to execute it.

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