Since the first day that I started working in corporate social responsibility (CSR) in the late 1980’s – under the wise tutelage of Reynold Levy, then president of the AT&T Foundation – I both learned and asserted that the purpose of any good corporate philanthropy or CSR program was to find the intersection between societal needs and the business interests of the company and to create real impact for both -- paying attention to a company’s various stakeholders and conducting your business in a responsible manner with an eye on the long-term value for business and society.
“It seems to be easier to win the game when you care about the game.”
The morning after the Super Bowl seems an appropriate time to write about the game, but it’s not actually the game of football that I’m interested in. It’s the game of business and what it takes to win in 2018.
Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce authentic advocacy. Instead, they played it safe, largely avoiding politics and purpose in favor of humor.
Celebrating Its 50th Year, the Official Nonprofit Partner to The National Park Service Adds Another Global Company to Its Roster
WASHINGTON, D.C., February 6, 2018 /3BL Media/ -- Perfectly timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. As the newest National Park Foundation partner for the Find Your Park/Encuentra Tu Parque movement, HanesBrands’ support will benefit America’s National Park System.
For years, people have known Green Charge as one of the industry’s most respected energy storage companies. Without much fanfare, we spent years honing our GridSynergy™ energy storage solution to help commercial customers reduce their energy costs, and partnering with solar providers and EV charging companies to power the world more sustainably and efficiently.
NEW YORK, November 22, 2017 /3BL Media/ - Committed to growing its inclusive community and expanding the travel industry’s impact, Travel+SocialGood, a nonprofit working in the global travel industry since 2013, changed its name to Impact Travel Alliance (ITA). The new name better reflects the organization’s long-term vision to affect the choices an average leisure or business traveler makes and the importance travel businesses put on a triple-bottom line.
See how American Express connects their pro bono programs to the bottom line
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Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value.
Following a profound strategic transformation from black to green energy and recent divestment of the oil and gas business, the Danish energy company DONG Energy is changing its name to Ørsted and boosting their vision for a green future.