Branding CSR News

The Personal is Professional: BSR Conference Brand Camp

Blog

By Julia Robinson, Communications Manager, BSR

The internet nearly broke over a single tweet in June, when one presumptive U.S. presidential candidate urged another, “Delete your account” (employing a popular saying coined and used by Millennials and Generation Z to indicate disdain). The tweet now has more than 1 million interactions.

5 Ways to Build Your Company's Reputation for Sustainability

Blog

Sustainability is no longer just a compliance requirement. It’s a business opportunity, and some argue a business imperative, that can give companies a competitive edge by growing something that’s become increasingly important to consumers: brand trust.
 

What is the Subaru Love Promise?

Article

You probably know the famous tagline “Love: it’s what makes a Subaru a Subaru” from the brand’s endearing commercials about love, friendship, and giving back to the community. This campaign is part of a much larger endeavor run by Subaru, called the Subaru Love Promise.

Interview with Jennifer Risi, Managing Director at Ogilvy Media Influence

Versaic talks with Jennifer Risi about the value of CSR and how to increase the impact of corporate CSR programs through effective communication.
Blog

Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations. 

To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

By: Jennifer Williamson
Blog

For a long time the primary focus of marketers has been on reaching Millennials.  But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z).  Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly 

4 Key Steps to Share Your Brand's Philanthropic Story [Infographic]

By: Jennifer Spencer, Content Marketing Manager
Multimedia with summary

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. Whether your corporation currently has a large digital footprint or you are looking to up your efforts, it’s time to take a closer look at your digital storytelling. After all, making your CSR story readily accessible online is an effective way to engage consumers, attract more eyeballs, and enhance your overall brand image.

 

Highmark Enhances Relations with Grantees and Community Partners with Versaic

By: Sefton Murray, Senior Client Success Manager
Blog

Highmark Inc, the fourth-largest Blue Cross Blue Shield affiliate in the U.S., has a decades-long commitment to improving the health, well-being and quality of life for individuals who reside in the communities where they do business.

Maximize the Strategic Value of your Corporate Social Responsibility Initiatives

Multimedia with summary

If you have a flood of incoming grant requests, you need a solution that makes it as simple as possible to collect the right information, route requests through the organization for approval and payment, and report on your program results. Versaic has worked with hundreds of companies, from small to Fortune 500 and across a spectrum of industries developing a wealth of best practices and insights. 

Green Builder® Magazine Announces Redesign

New technology and redesign continue to help build print and online strategy for Green Builder Media.
Press Release

January 15, 2016 /3BL Media/ Inspired by the tremendous success of its online strategy over the past two years, Green Builder® Media has announced the redesign of their flagship magazine, Green Builder, with a new look that is a convergence of audiences and media types.

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