Branding CSR News

A KEEN Sense of Purpose

KEEN footwear has earned a reputation for manufacturing tough but stylish outdoor wear and work boots, but the company is also doing its part to promote sustainability and strengthen communities.

KEEN FOOTWEAR BECAME an overnight success when reps sold 50,000 pairs of shoes as a first-time exhibitor at Outdoor Retailer. Founded by Martin Keen and Rory Fuerst, KEEN has been creating toe-protecting outdoor “lifestyle products” since 2003.

After solidifying its position as a leader in outdoor recreation footwear, the company began to look at what was next. Work boots were a logical progression, as they were already creating products to protect the toes.

Why You Should Attend the We First Brand Leadership Summit

By Simon Mainwaring

Your time is more precious than ever in light of an ever-increasing workload and the rising competition that we face today as marketers. That said, there are times when it’s critical to step outside your company or industry to understand the best practices of other brands that have built their brand reputation, sales and social impact. The We First Brand Leadership Summit is such an occasion. Let’s take a look at who should attend and why.

Back to School for Sustainability Communicators

3BL Media Schedules Lunch & Learn Webinar for Sept. 1

Back-to-school doesn’t necessarily mean a full semester of classes.  3BL Media has embraced the lunch-and-learn movement and is offering a webinar for communications professionals responsible for telling their organizations’ CSR and sustainability stories.

Corporations Sponsor Mini-Movies for Innovative Re-branding

Multimedia with summary

Documentary films have been an active creative field for some time, but now the format is being put to innovative use by business. Corporations are commissioning noted independent filmmakers to produce documentaries that are a new genre, neither cinematic commercials nor completely independent indies. These films do not have product placement or advertising. Instead, company branding is limited to sponsorship messaging in the credits. The new docs feature a variety of subjects, which are approved by the sponsor, but corporate involvement ends there.

Bacardi “Good Spirited” Sustainability Campaign Takes Top Honors in Communications and Business Award Competitions

Press Release

Hamilton, Bermuda, July 27, 2015 /3BL Media/  Bacardi Limited has been awarded top honors by some of the most respected media, marketing, and communications organizations for its Corporate Communications programs driving the Bacardi Good Spirited: Building a Sustainable Future global sustainability initiative.

Five Tips to Leverage CSR Reports for Greatest ROI


As CSR reporting season comes to a close, many communications executives may be breathing a sigh of relief–but the opportunity to leverage this amazing content may be just beginning.

Winners of the 2015 Bulldog Corporate Social Responsibility PR Awards Announced

Press Release

OAKLAND, Calif., June 30, 2015 /3BL Media/ - Bulldog Reporter is excited to announce the winners of the first 2015 awards program. The Bulldog Corporate Social Responsibility PR Awards were launched in 2014 as part of the broader awards program. Bulldog Reporter is thrilled to present 17 awards in this program to a number of deserving companies who have done great things in the area of corporate social responsibility. 

Call for Entries: The Bulldog Not-For-Profit PR Awards


Would you like to add "Award winning PR firm" to your masthead? Have you done some great not-for-profit PR work lately? Do you want the world to know about it?  

3BL Media Acquires UK-Based CSR Publisher of Ethical Performance

Fourth Acquisition for Sustainability Communications Firm 3BL Media
Press Release

NORTHAMPTON, Mass., and CANTERBURY, U.K., May 27, 2015 /3BL Media/ - 3BL Media, LLC, a corporate communications platform exclusively dedicated to the distribution of corporate social responsibility (CSR) and sustainability news and content, announced today the acquisition of Dunstans Publishing Limited, a UK-based leading sustainability reporting service and publishers of the Ethical Performance newsletter and website.


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