Gender Equality CSR News

Gender Equality is Not Just a Women’s Issue

by Laura Amaya, Clare Schroder, Sandra Medrano and Alexandra Geertz
Blog

In the pursuit of achieving gender equality, the focus has often been on women: how to remove barriers for the inclusion of women, how to empower women, how to ensure that women gain access to health, economic, educational, and other opportunities. Since inequities are often created by unequal power dynamics between men and women, efforts that shift these dynamics, encourage behavior change, and engage men and boys as allies, are central to making progress on Sustainable Development Goal 5: Achieving gender equality and empowering all women and girls.

PepsiCo & Care Present "Closing The Crop Gap"

Multimedia with summary

We’ve partnered with CARE to launch a global campaign that gives a platform to five women farmers in India, Egypt, Guatemala, Poland and the United States to tell their stories about the challenges they face, like so many women throughout the world. Through their stories, we hope to start a conversation about why it’s important to work together towards finding solutions to close the Crop Gap.

Watch these women’s stories, and vote for the film that moved you the most. By voting, you’ll receive a code for a $25 USD credit to use on Kiva.org*.

Fly Women: An Interview with JetBlue's Latoya Stacey Johnson

Article

For Women’s History Month, JetBlue and the JetBlue Foundation are teaming up to profile some of the airline’s amazing female crewmembers with Science, Technology, Engineering, and Math (STEM) backgrounds who are leaving their mark on the industry. In this spotlight, we are highlighting Latoya Stacey Johnson, Analyst Strategic Planning.

Fly Women: An Interview with JetBlue's Camila Turrieta

Article

For Women’s History Month, JetBlue and the JetBlue Foundation are teaming up to profile some of the airline’s amazing female crewmembers with Science, Technology, Engineering, and Math (STEM) backgrounds who are leaving their mark on the industry. In this spotlight, we are highlighting Camila Turrieta, First Officer A320.

Fly Women: An Interview with JetBlue's Tamar Ehrenreich

Article

For Women’s History Month, JetBlue and the JetBlue Foundation are teaming up to profile some of the airline’s amazing female crewmembers with Science, Technology, Engineering, and Math (STEM) backgrounds who are leaving their mark on the industry. In this spotlight, we are highlighting Tamar Ehrenreich, Developer Front End.

Meet the Reinventor: Mara Lecocq, helping girls crack the Secret Code

Through personalized books, this creative director is rewriting the narrative and inspiring girls of all backgrounds to see themselves as the heroes of their own tech adventures.
Blog

Creative director Mara Lecocq knows what it’s like to excel in a traditionally male-dominated profession. She’s spearheaded digital campaigns for Nike, Starbucks, Verizon and other Fortune 500 companies, making a name for herself in an industry where, according to AdWeek, only 11 percent of creative directors are female.

This Revealing P&G Campaign Takes a Look at Couples' Mental To-do Lists

Proximity's #mentaldownload project in Spain takes a more nuanced look at gender imbalance
Article

By Alexandra Jardine

P&G is taking a revealing look at the gender imbalance in household chores in its latest campaign from Spain.

In a project titled #mentaldownload (#descargamental in Spanish) the company aims to reflect that, despite the fact that families and roles are changing, many women continue to be responsible for all logistics and decision-making in the home.

Continue reading on Ad Age

How Hallmark Has Been Supporting Strong Women for 40 years

Article

For 40 years, Hallmark supported the Girl Scouts in their mission to build “girls of courage, confidence and character, who make the world a better place.” In 2017, Hallmark was humbled to receive the Girl Scouts’ Corporate Philanthropy Award in recognition of its long- time commitment.

A Breakthrough Moment for Women in Global Trade

If we’re serious about inclusion, we must help more women take their business global.
Blog

More than 1 million people celebrated the first large-scale International Women’s Day event in 1911, when citizens across Austria, Denmark, Germany and Switzerland gathered to mark social, economic, cultural and political progress for women.

Pages

Subscribe to Gender Equality