COVID-19 is having the largest impact on the poor and displaced, who have few resources to cope with disease or the global economic downturn.
To aid humanitarian relief in the US and around the world, the Kimberly-Clark Foundation donated $2.5 million to the International Federation of Red Cross and Red Crescent Societies and the American Red Cross. The international network of 14 million volunteers has mobilized to help prevent the spread of the coronavirus, provide basic aid and deliver lifesaving information to people in desperate need.
Companies around the world are taking steps to act responsibly in their reactions to the COVID-19 pandemic, and non-profit organizations are no exception.
Indeed, non-profits in healthcare, food access, humanitarian relief, kids/youth and those serving the creative community have all rallied around making a difference during the pandemic. Below, we’ve highlighted some of the non-profits that have programs specific to COVID-19, and how you can help.
This Thursday, we will host Day 1 of the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19, which will take an in-depth look at how the pandemic is accelerating the transformation of business as a force for good. Conversations will highlight the actions of brands like L.L. Bean, Ben & Jerry’s, Georgetown University’s Business for Impact initiative, among others; insights from our extensive, ongoing research; and useful perspectives from Porter Novelli leaders.
NEW YORK, May 5, 2020 /3BL Media/ - On #GivingTuesdayNow, we’re proud to recognize and support the heroic efforts of organizations, essential workers and others who are putting in countless hours to care for and provide relief to communities impacted by the COVID-19 pandemic.
At the start of this crisis, American Express mobilized quickly to back nonprofits leading the charge to provide protective equipment to frontline healthcare workers, research and develop vaccines and treatments, and feed communities impacted by COVID-19.
Program feeds frontline healthcare professionals staying for free in rooms donated by Hilton and American Express and enables some furloughed restaurant staff to return to work in Los Angeles, New York City and Washington, D.C.
May 5, 2020 /3BL Media/ - American Express (NYSE:AXP) and Hilton (NYSE:HLT) recently teamed up to donate up to 1 million hotel room nights to medical professionals on the frontlines fighting COVID-19. Since April, hundreds of thousands of room nights have been booked.
The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.
Since the COVID-19 pandemic reached India, the focus of NGOs and CSR funders has been—correctly—on addressing immediate relief activities, from providing supplies to migrants to giving targeted support to end-beneficiaries. However, this near-term work may have an unintended adverse long-term impact on NGOs, especially those with significant CSR funding.