Interactive Marketing CSR News

Virtually Experience the Porter Novelli Purpose Summit

Blog

The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.

Charity: Food

Blog

During the COVID-19 pandemic crisis, the issue of food security for vulnerable communities and frontline responders has taken on increased relevance and importance. There are hundreds of nonprofit organizations that are working in this critical area around the world, and their efforts are to be congratulated, appreciated and supported by all of us. Here are five organizations that are responding in herculean ways to combat food insecurity and help those most in need during this health crisis:

Porter Novelli Purpose Summit: Day 2 Preview

Newsletter

This Friday will mark day two of the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19.

Porter Novelli Purpose Summit: Day 1 Preview

Newsletter

This Thursday, we will host Day 1 of the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19, which will take an in-depth look at how the pandemic is accelerating the transformation of business as a force for good. Conversations will highlight the actions of brands like L.L. Bean, Ben & Jerry’s, Georgetown University’s Business for Impact initiative, among others; insights from our extensive, ongoing research; and useful perspectives from Porter Novelli leaders.

On #GivingTuesdayNow, American Express is Expanding Its Global Support in the Fight Against COVID-19

Press Release

NEW YORK, May 5, 2020 /3BL Media/ - On #GivingTuesdayNow, we’re proud to recognize and support the heroic efforts of organizations, essential workers and others who are putting in countless hours to care for and provide relief to communities impacted by the COVID-19 pandemic.

At the start of this crisis, American Express mobilized quickly to back nonprofits leading the charge to provide protective equipment to frontline healthcare workers, research and develop vaccines and treatments, and feed communities impacted by COVID-19. 

American Express, Hilton and World Central Kitchen Partner to Support Frontline Healthcare Workers with Daily Meals

Program feeds frontline healthcare professionals staying for free in rooms donated by Hilton and American Express and enables some furloughed restaurant staff to return to work in Los Angeles, New York City and Washington, D.C.
Press Release

May 5, 2020 /3BL Media/ - American Express (NYSE:AXP) and Hilton (NYSE:HLT) recently teamed up to donate up to 1 million hotel room nights to medical professionals on the frontlines fighting COVID-19. Since April, hundreds of thousands of room nights have been booked.

Unveiling the Porter Novelli Purpose Summit: Committing to Action Amid COVID-19

Blog

The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.

American Express Launches ‘Stand for Small’ Coalition to Support U.S. Small Businesses

New digital platform brings together more than 40 companies across multiple industries to provide meaningful support to small businesses during the COVID-19 crisis and recovery efforts through 2020
Press Release

April 21, 2020 /3BL Media/ - American Express (NYSE: AXP) today announced it has established ‘Stand for Small,’ a coalition of more than 40 companies across media, technology, consumer goods, professional services, and many other industries, that have come together to provide meaningful support to small businesses as they navigate the impacts of Covid-19.

UPS Hosts Webinar to Help Small Businesses Adapt Digital Marketing During Novel Coronavirus

Press Release

April 15, 2020 /3BL Media/ - With most consumers sheltered in place, many small and medium-sized businesses are isolated from their customer base. To help them stay connected, UPS (NYSE:UPS) today announced a webinar designed to help SMBs adapt and transform marketing strategies to digital. The free webinar will be held at 1 PM (EDT) on Thursday, April 16.

Insights for a Time of Crisis: Porter Novelli COVID-19 Tracker

Newsletter

In times of immense strain and crisis our truest colors often show through. As the entire globe faces the unprecedented and catastrophic impact of the coronavirus pandemic, we’ve seen moments of brightness during a fog of immense sadness and uncertainty.

This is the time when many things will be put to the test, including how business responds. In this moment of global need, we will remember those companies that stood tall, acted quickly and with humanity. We will also remember those that did not.

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