Interactive Marketing CSR News

How the #icebucketchallenge Beat Healthcare Brands at Their own Game

By Alex Panagiotopoulos

The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it.

New Disappearing Photo App Slingshot, Great Tech Use for Outdoors, Is My Child Ready for a Phone?


To help you keep up with what’s going on with kids, families, schools, and technology, we’ve compiled a list of stories, tips, and insights, we’ve found most useful over the past week.

This week: New Disappearing Photo App Slingshot, Great Tech Use for Outdoors, Is My Child Ready for a Phone?

Time to Rethink the Pharma Brand Website?

By Beth Bengtson

Second in a series on traditional digital tactics. Read more

As pharmaceutical brand marketers start using new channels like mobile and social media, they often overlook a traditional digital property that might be working against them: their own brand websites.

AECOM-Sponsored “Designing for Disaster” Exhibition Opens in Washington, D.C.

Exhibition at National Building Museum explores natural hazard risks and mitigation strategies
Press Release

LOS ANGELES, CA, May 14, 2014 /3BL Media/ — An exhibition sponsored by AECOM that explores natural disaster risks and mitigation strategies has opened at the National Building Museum in Washington, D.C.

The Designing for Disaster exhibition is an engaging, multimedia call-to-action for citizen preparedness — from design professionals and local decision-makers to homeowners and school children. The exhibition will remain on view through Aug. 2, 2015.

Give Your Garbage Another Life On Earth Day (April 22)

Keep America Beautiful and Ad Council launch new infographics and new Spanish-language PSAs to encourage Americans to recycle more on Earth Day and every day
Press Release

STAMFORD, Conn., April 17, 2014 /3BL Media/ – Keep America Beautiful and the Ad Council announced today the launch of two new Spanish-language television PSAs and a series of infographics charting the journey of recyclable materials. This launch is a dynamic extension of the groundbreaking “I Want To Be Recycled” multimedia campaign and another national call-to-action to give garbage another life and recycle.

Enablon & Wizness Take Sustainability Management to Next Level with New GRI G4 Certification

Press Release

Chicago/Paris, March 20, 2014 /3BL Media/ - Enablon, the world's leading provider of Sustainability Management software, today announced the certification of the G4 Guidelines’ content in its Sustainability Management Platform by the Global Reporting Initiative (GRI). The Enablon platform now integrates with Wizness for publishing interactive Sustainability Reports online. Together, Enablon & Wizness offer the first comprehensive service for end-to-end sustainability management, from data collection & monitoring to online publication and stakeholders engagement.

Connected Cities Blog Shares AECOM Insights for an Improved Urban Future

Press Release

LOS ANGELES, Mar. 3, 2014 /3BL Media/ — As part of a sharpened focus on urban issues globally, AECOM offers its Connected Cities blog to share its professional city-related knowledge and advance the dialogue around how to improve the world’s urban areas.

INFOGRAPHIC: Americans Crave a New Kind of Leader—And Women Are Ready to Deliver


Looking ahead to International Women’s Day, BNY Mellon’s Pershing unit has released the results of a public opinion survey exploring current attitudes about leadership styles and women at work. From Fortune 500 CEOs down to their own bosses, Americans want managers who eschew old-style command and control techniques in favor of listening, consultation, coaching and building community. Overwhelmingly, the poll found that these new leadership qualities are associated with women rather than men. Does it follow, then, that Americans want more women in charge? The answer is yes—and no.

Pershing Study Reveals American Gender Paradox: If People Prefer How Women Lead, Why Aren’t There More Women in Leadership Positions?

Americans Crave Collaborative Leaders
Press Release

February 26, 2014 /3BL Media/ - Pershing LLC (Pershing), a BNY Mellon company, today released a new study titled, Americans Crave a New Kind of Leader—And Women Are Ready to Deliver, which presents a conflicting but positive outlook on the changing role of women.

Among the key findings in the study is that while both genders feel there are not enough women in positions of power in the workplace, when asked about women in specific roles and occupations, a majority of Americans fall back on traditional gender roles.

VolunteerMatch Launches MobileMatch™ For On-The-Go Corporate Volunteer Engagement

MobileMatch™ offers portable engagement, tracking and reporting tools for employee volunteers
Press Release

January 29, 2014 /3BL Media/ - VolunteerMatch, the Web’s largest volunteer engagement network, today launched MobileMatch™, a new mobile extension for its award-winning corporate volunteer engagement platform. MobileMatch™ is the organization’s first mobile offering and the most robust tool of its kind, making it easier for employees and other corporate volunteers to participate in volunteer initiatives that strengthen and transform local communities.


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