Second in a series on traditional digital tactics. Read more
As pharmaceutical brand marketers start using new channels like mobile and social media, they often overlook a traditional digital property that might be working against them: their own brand websites.
Exhibition at National Building Museum explores natural hazard risks and mitigation strategies
LOS ANGELES, CA, May 14, 2014 /3BL Media/ — An exhibition sponsored by AECOM that explores natural disaster risks and mitigation strategies has opened at the National Building Museum in Washington, D.C.
The Designing for Disaster exhibition is an engaging, multimedia call-to-action for citizen preparedness — from design professionals and local decision-makers to homeowners and school children. The exhibition will remain on view through Aug. 2, 2015.
Keep America Beautiful and Ad Council launch new infographics and new Spanish-language PSAs to encourage Americans to recycle more on Earth Day and every day
STAMFORD, Conn., April 17, 2014 /3BL Media/ – Keep America Beautiful and the Ad Council announced today the launch of two new Spanish-language television PSAs and a series of infographics charting the journey of recyclable materials. This launch is a dynamic extension of the groundbreaking “I Want To Be Recycled” multimedia campaign and another national call-to-action to give garbage another life and recycle.
Chicago/Paris, March 20, 2014 /3BL Media/ - Enablon, the world's leading provider of Sustainability Management software, today announced the certification of the G4 Guidelines’ content in its Sustainability Management Platform by the Global Reporting Initiative (GRI). The Enablon platform now integrates with Wizness for publishing interactive Sustainability Reports online. Together, Enablon & Wizness offer the first comprehensive service for end-to-end sustainability management, from data collection & monitoring to online publication and stakeholders engagement.
LOS ANGELES, Mar. 3, 2014 /3BL Media/ — As part of a sharpened focus on urban issues globally, AECOM offers its Connected Cities blog to share its professional city-related knowledge and advance the dialogue around how to improve the world’s urban areas.
Looking ahead to International Women’s Day, BNY Mellon’s Pershing unit has released the results of a public opinion survey exploring current attitudes about leadership styles and women at work. From Fortune 500 CEOs down to their own bosses, Americans want managers who eschew old-style command and control techniques in favor of listening, consultation, coaching and building community. Overwhelmingly, the poll found that these new leadership qualities are associated with women rather than men. Does it follow, then, that Americans want more women in charge? The answer is yes—and no.
February 26, 2014 /3BL Media/ - Pershing LLC (Pershing), a BNY Mellon company, today released a new study titled, Americans Crave a New Kind of Leader—And Women Are Ready to Deliver, which presents a conflicting but positive outlook on the changing role of women.
Among the key findings in the study is that while both genders feel there are not enough women in positions of power in the workplace, when asked about women in specific roles and occupations, a majority of Americans fall back on traditional gender roles.
MobileMatch™ offers portable engagement, tracking and reporting tools for employee volunteers
January 29, 2014 /3BL Media/ - VolunteerMatch, the Web’s largest volunteer engagement network, today launched MobileMatch™, a new mobile extension for its award-winning corporate volunteer engagement platform. MobileMatch™ is the organization’s first mobile offering and the most robust tool of its kind, making it easier for employees and other corporate volunteers to participate in volunteer initiatives that strengthen and transform local communities.