We are currently halfway through Breast Cancer Awareness Month, a month that has historically dominated the cause marketing scene, but this year is a bit different. With almost 8 million cases of coronavirus in the U.S., it’s important to remember the fact that 1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime.
In the context of the news this week, we find ourselves in another pivotal moment. Not only is it Climate Week, but the U.S. faced yet another racial injustice in Breonna Taylor’s court ruling. Today’s newsletter addresses these issues and how they, and so many other issues of today, intersect.
There’s no question that many businesses are ready to make giving a bigger part of their operations than ever. A recent study from Aflac found that although “56% of business executives claim moderate to significant negative company revenue impact due to the COVID-19 epidemic, 74% are willing to significantly or moderately increase corporate giving going forward.”
This month we celebrate National Hispanic Heritage Month. It kicks off on the important date of September 15th, the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. As the largest ethnic community in the United States, representing 60.6 million individuals across the nation, there is a lot to celebrate – and companies are joining in.
As the 2020 presidential election looms during the continued effects of coronavirus, even the act of voting has become a public health risk. That, combined with daily news stories sharing new obstacles to voting (such as slow mail times, removal of mail boxes and the closing of polling stations), has made the topic of voting a major concern for many. To encourage voting in a time where the barriers seem higher than ever before, companies are getting involved. Here are top examples from this week of brands unveiling their efforts around voting access and education:
Aug. 26 event provides solutions for ESG storytelling in face of earned-media recession
NEW YORK, August 11, 2020 /3BL Media/ -- As corporate communications leaders plan for 2021, it is clear that the new normal involves less reliance on earned media and a strengthened ability to reach key stakeholders directly with content demonstrating leadership on social, environmental and governance (ESG) issues.
Nonprofit and Media Industry Veteran Selected to Lead Development Arm of National Community Improvement Nonprofit
STAMFORD, Conn., June 25, 2020 /3BL Media/ – Keep America Beautiful®, the nation’s premier community improvement nonprofit organization, today announced that nonprofit and media industry leader, Jacqueline Grace, has been named the organization’s Chief Development Officer. In that role, Grace will oversee all fundraising efforts including relationships with long-standing Keep America Beautiful supporters, as well as developing new partners, and diversifying revenue streams through innovation and strategic initiatives.
Over the past few weeks, we have reported on how companies are addressing the growing demand for social justice through communications and, more importantly, action. Americans are making it loud and clear that now is the time for change.
Sharing learnings about cost reductions and innovations made in decommissioning projects
TotalDECOM released its Cross-Industry Learnings report in June 2020, sponsored by Tetra Tech. It offers a thorough look at the cost reductions and innovations made in decommissioning across sectors, including oil and gas, energy, and nuclear, that increase productivity and deliver economic growth.
As the critical conversation around racism in the United States continues, the message to companies is clear: to not speak up is to be complicit with the status quo. And therefore many brands have taken this time to share messages of support, solidarity and commitments to change. Yet, it’s clear a statement of support will only go so far. Americans expect action.