Marketing CSR News

Porter Novelli Purpose Summit: Day 1 Preview

Newsletter

This Thursday, we will host Day 1 of the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19, which will take an in-depth look at how the pandemic is accelerating the transformation of business as a force for good. Conversations will highlight the actions of brands like L.L. Bean, Ben & Jerry’s, Georgetown University’s Business for Impact initiative, among others; insights from our extensive, ongoing research; and useful perspectives from Porter Novelli leaders.

On #GivingTuesdayNow, American Express is Expanding Its Global Support in the Fight Against COVID-19

Press Release

NEW YORK, May 5, 2020 /3BL Media/ - On #GivingTuesdayNow, we’re proud to recognize and support the heroic efforts of organizations, essential workers and others who are putting in countless hours to care for and provide relief to communities impacted by the COVID-19 pandemic.

At the start of this crisis, American Express mobilized quickly to back nonprofits leading the charge to provide protective equipment to frontline healthcare workers, research and develop vaccines and treatments, and feed communities impacted by COVID-19. 

American Express, Hilton and World Central Kitchen Partner to Support Frontline Healthcare Workers with Daily Meals

Program feeds frontline healthcare professionals staying for free in rooms donated by Hilton and American Express and enables some furloughed restaurant staff to return to work in Los Angeles, New York City and Washington, D.C.
Press Release

May 5, 2020 /3BL Media/ - American Express (NYSE:AXP) and Hilton (NYSE:HLT) recently teamed up to donate up to 1 million hotel room nights to medical professionals on the frontlines fighting COVID-19. Since April, hundreds of thousands of room nights have been booked.

Shifting Gears: Helping Furloughed Employees Find New Opportunities

Blog

The number of job losses due to the COVID-19 pandemic has been nothing short of staggering – with another 3.8 million people losing their jobs in the U.S. last week. While many companies have had to make the difficult decision to furlough employees, other industries are ramping up efforts to deal with increased need.

Unveiling the Porter Novelli Purpose Summit: Committing to Action Amid COVID-19

Blog

The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.

Insights From Wave II of the Porter Novelli COVID-19 Tracker

Blog

As the coronavirus pandemic continues to unfold, and the implications for organizations evolves at a rapid pace, it is critical for us all to arm ourselves with the latest data and insights to guide our work – as well as be both proactive and adaptive.

Fair Trade USA & Rachael Wang Launch 'We Wear Fair Trade' Supporting Garment Workers

Nonprofit partners with creative director and stylist on videos and lookbook in support of garment employees around the world, featuring apparel made in Fair Trade Certified™ factories.
Press Release

OAKLAND, Calif., April 24, 2020 /3BL Media/ – Fair Trade USA is proud to unveil its annual lookbook and campaign, We Wear Fair Trade. This year’s campaign theme and lookbook, “She Wears Fair Trade,” was made in partnership with renowned creative director, activist, and stylist Rachael Wang, and features Fair Trade Certified apparel modeled by prominent human and environmental rights advocates who represent women’s empowerment. 

American Express Launches ‘Stand for Small’ Coalition to Support U.S. Small Businesses

New digital platform brings together more than 40 companies across multiple industries to provide meaningful support to small businesses during the COVID-19 crisis and recovery efforts through 2020
Press Release

April 21, 2020 /3BL Media/ - American Express (NYSE: AXP) today announced it has established ‘Stand for Small,’ a coalition of more than 40 companies across media, technology, consumer goods, professional services, and many other industries, that have come together to provide meaningful support to small businesses as they navigate the impacts of Covid-19.

Porter Novelli Announces Partnership with The Aspen Institute UK, Launching “Go Forward” Webinar Series which Kicks-Off Tomorrow, April 21, Featuring CEO David Bentley

Blog

As the world begins to prepare for what’s next, Porter Novelli in partnership with Aspen UK, an independent, not for profit organization which supports and inspires leaders to transform themselves and their society, is today announcing a series of fireside chats and virtual panel debates focused on the world we envisage as society emerges from this unprecedented period of uncertainty. 

UPS Hosts Webinar to Help Small Businesses Adapt Digital Marketing During Novel Coronavirus

Press Release

April 15, 2020 /3BL Media/ - With most consumers sheltered in place, many small and medium-sized businesses are isolated from their customer base. To help them stay connected, UPS (NYSE:UPS) today announced a webinar designed to help SMBs adapt and transform marketing strategies to digital. The free webinar will be held at 1 PM (EDT) on Thursday, April 16.

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