Marketing CSR News

GMC HUMMER EV Pairs Incredible Capability, Zero Emissions

“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck
Press Release

GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:

Corporate Giving By The Numbers

Blog

Chief Executives for Corporate Purpose (CECP), a coalition of more than 200 of the world’s largest companies, recently released its annual survey of corporate philanthropy and employee engagement in 2018 (Giving in Numbers). This year, 250 multi-billion-dollar companies with aggregate revenues of more than $7.9 trillion participated in the survey.  

5 Corporate Social Responsibility Trends to Follow in 2020

Blog

2019 was a pivotal year in Corporate Social Responsibility as the concepts of corporate responsibility and sustainability received significant media attention, and the trends that I identified last year at this time (better dialogue, more learning, more disaster prevention, greater equity and the growing importance of Generation Z-ers) remained timely and relevant. Still, 2020 promises to bring more challenges and opportunities to the field, and leaders should pay attention to these developing global trends in Corporate Social Responsibility:

Data and Logistics Expert Vicki O’Meara Joins Black & Veatch Board

Industry executive also brings strong foundation in environmental services and operations as company expands market reach
Press Release

OVERLAND PARK, Kan., December 18, 2019 /3BL Media/ – Reflecting the growing connection between data-driven decision making and infrastructure development and operations, Vicki O’Meara, Executive Chairman at AdSwerve, Inc., and former CEO of Analytics Pros, Inc., has been selected to join the Black & Veatch Board of Directors. A former U.S. Justice Department Assistant Attorney General and White House Fellow, O’Meara joins the Board having successfully developed and led organizations focused on client services, logistics, digital commerce and more.

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
Article

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

Read more here

Partners in Preservation Announces 2019 Winners, Honoring the Legacy of Women's History on Main Streets Across America

Winners To Be Awarded Share of $2 Million in American Express Preservation Grants Decided Through Public Voting Campaign. Over 1.1 Million Votes Cast for 20 Competing Sites, A Record for Partners in Preservation: Main Streets
Press Release

NEW YORK, October 30, 2019. /3BL Media/ - American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, announced today the winners of the 2019 Partners in Preservation: Main Streets program.

Tetra Tech to Discuss Solar Development on Landfills at WASTECON 2019

Presenting ways to reduce landfill post-closure operations and maintenance costs
Article

Tetra Tech will join other leaders in the solid waste industry at WASTECON 2019 to share how we are Leading with Science® in municipal solid waste management.

A Voice for the Digital Age: Spotify, Timberland, Porter Novelli & More to Share Influencer Expertise at 3BL Forum

Article

As stakeholders seek to connect themselves with purpose-driven brands, it's never been more important to reach employees, consumers and the next generation with an authentic message. But getting the word out isn't the same as being heard!

American Express and National Trust for Historic Preservation Honor Women’s History From Coast to Coast

20 Historic Sites Celebrating Women’s Contributions to Local Communities Competing for $2 Million in Grants Through 2019 Partners in Preservation: Main Streets Campaign
Press Release

NEW YORK, September 24, 2019 /3BL Media/ – American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, announced today that their annual Partners in Preservation campaign this year will shine a light on historic buildings and sites celebrating the contributions of women in local communities across the country.

HP’s Award‐winning Short Film Series Available for Streaming this Summer

Summary: 
  • The History of Memory is a series of short documentary films created by Redglass Pictures and the Garage by HP that celebrates the power of printed photographs to change our lives.
  • Cinedigm to distribute HP’s The History of Memory films through its dedicated documentary channel Docurama
  • The films won a Tribeca X award for best episodic short series in April and will be distributed through Cinedigms dedicated documentary channel Docurama by July.
Press Release
  • The History of Memory is a series of short documentary films created by Redglass Pictures and the Garage by HP that celebrates the power of printed photographs to change our lives.
  • Cinedigm to distribute HP’s The History of Memory films through its dedicated documentary channel Docurama
  • The films won a Tribeca X award for best episodic short series in April and will be distributed through Cinedigms dedicated documentary channel Docurama by July.

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