Marketing CSR News

Practitioner Spotlight--Debbie Ferguson

Blog

In this practitioner spotlight, Antea Group highlight's their event/field marketing expert, Debbie Ferguson.

Debbie tells us how she explains her job to people at parties, what she wanted to be when she was a child (hint: a rockstar), and even which historical figure she would like to work with. 

Debbie has several years of experience managing events in the U.S. and around the globe. She helps put together EHSxTech every year, as well as organizes Antea Group's booths and event staff for events they attend.

Introducing the Pull Factor Project

A project to help marketers make sustainable living desirable to the masses.
Blog

For decades we’ve been pushing sustainability on consumers. Despite our best efforts, it’s still not widely embraced in mainstream culture. And yet, we also know the tremendous power of brands to inspire our aspirations, shape our behaviors and mobilize action at scale.

VIDEO | George Bandy, VP Sustainability Mohawk Group, on Marketing Strategy

Multimedia with summary

George Bandy, vice president of sustainability and commercial marketing for Mohawk Group, from Neocon 2018, discusses the company’s Merchandise Mart showroom, displaying the breadth of the company’s offerings and the connectivity among designs, biophilic design, market branding, and sustainability. Bandy also talks about changes taking place within the A&D community with the advent of millennials and the challenges they present. Also discussed is the company’s involvement in each flooring category and it’s marketing approach to provide all products for a given project.

Noah Ullman Named Chief Marketing Officer of Keep America Beautiful

Former management consultant, Microsoft executive to lead marketing and digital transformation at iconic national nonprofit
Press Release

STAMFORD, Conn. (June 18, 2018) /3BL Media/ – Keep America Beautiful, the nation’s leading nonprofit that envisions a country in which every community is a clean, green and beautiful place to live, today announced that Noah Ullman has been named the organization’s new Chief Marketing Officer and Digital Transformation Lead. In this role, Ullman is responsible for all Keep America Beautiful marketing functions, including guiding the 65-year-old brand’s digital marketing initiatives.  

Tetra Tech International Development Services Launches #TtInspires Campaign

Showcasing our international development employees and the inspiration that powers them
Blog

At Tetra Tech, our people are our strength. Their passion and expertise enable Tetra Tech to provide the best solutions for clients around the world.

This is particularly true in development work. To do this work well requires a unique level of passion for the global community and the expertise to provide integrated, sustainable solutions for those we serve.

National FFA Organization, John Deere and Discovery Education Team Up to Introduce the Next Generation of Manufacturers to Innovative and Accessible Careers In STEM

‘Careers that Innovate’ virtual field trip to spotlight opportunities in engineering, technology and advanced manufacturing as a pathway to 21st century skill-building and career readiness
Press Release

SILVER SPRING, Md., April 30, 2018 /3BL Media/ - The National FFA Organization, John Deere, and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are teaming up to host a new Virtual Field Trip entitled John Deere: Careers that Innovate on Thursday, May 3, 2018 at 1:00 p.m. ET/10:00 a.m.

'A Family Company at Work for a Better World' Highlights SC Johnson's Global Impact

New tagline demonstrates company’s longstanding commitment to improving the environment, leadership in transparency and improving lives
Press Release

RACINE, Wis., April 23, 2018 /3BL Media/ - For the first time in nearly two decades, the company behind such ubiquitous and famous products as Windex®, Pledge®, Ziploc® and Glade® is updating its identity and putting a spotlight on its purpose by adopting a new tagline.

Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life
Press Release

SAN FRANCISCO, March 29, 2018 /3BL Media/ - Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia.

Nat Geo Welcomes Emma Watson as First Guest Editor of @NatGeo on Instagram to Celebrate International Women’s Day

Blog

To celebrate International Women’s Day (Thursday, March 8), National Geographic is welcoming its first guest editor for the @NatGeo Instagram account: actor, activist and UN Women Global Goodwill Ambassador Emma Watson. Working alongside National Geographic’s editorial team, Emma will curate the account and highlight the work of eight female Nat Geo photographers from Saudi Arabia, Iran, Azerbaijan, Australia, the U.S.

Porter Novelli Launches New Purpose Practice

Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
Press Release

NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.

Pages

Subscribe to Marketing