Marketing, Media & Communications CSR News

Emissions Targets Set by Large Firms: Promises Made - Promises Kept?

G&A's Sustainability Highlights (2.16.2022)
Newsletter

“Put your stakes in the ground to set expectations with your company’s investors and other stakeholders.” That is among the pieces of expert advice often offered to newly-named CEOs. Concept: Set a goal or two as you start out as CEO for things you would like to be measured on and held accountable for.

To make this work, the new CEO might make it aspirational for teammates, using the goals to help to set key stakeholder expectations, and focus on the things that realistically can be accomplished in the first year and then in the period beyond.

World Environment Center Elects 2022 Board Officers

Press Release

February 22, 2022 /3BL Media/ - The World Environment Center (WEC) Board of Directors has elected new Officers to lead the organization in 2022. The Board thanks its outgoing Chair, Scott Tew, VP Sustainability and Managing Director CEES, Trane Technologies, for his many years of dedicated service to WEC as Chair, Vice Chair, and Board Member.

WEC’s Officers for 2022 are:

- Chair: Emilio Tenuta, Senior Vice President & Chief Sustainability Officer – Ecolab, Inc.

WEC President & CEO Glenn Prickett Interview With Peter Schnurrenberger, Chief SHE Officer at Roche

Press Release

February 14, 2022 /3BL Media/ - WEC President & CEO Glenn Prickett spoke with Peter Schnurrenberger, Chief SHE Officer at Roche, on the eve of his retirement to discuss his work at Roche and his vision for the future. In the interview, Peter shares insights on how sustainability became a priority at Roche, how businesses can create impact, and the value WEC has for members.

Mandi McReynolds of Workiva Shares What You'll Takeaway From Kevin O'Leary Chat

Mandy McReynolds shares top 3 things she looks forward to speaking with Kevin O'Leary
Multimedia with summary

Mandi McReynolds shares what she most wants to talk to 

Communicating On Purpose: How to Generate and Talk About Enduring Social Impact

Article

Not too long ago, I was approached by a major company eager to build its reputation as one of the “good guys.” Their CEO didn’t top noteworthy lists of admired leaders, and few knew of their charitable giving. The problem, they thought, was that they were just too humble.

They were dead wrong — and somewhat right. Here’s what I mean, and what you can learn from their story, no matter how big your business is.

Not as generous as they thought

At Scale Podcast: Trees As Essential Infrastructure

Multimedia with summary

Hosted by Audrey Choi

Whether they’re cooling our cities, swallowing carbon, or protecting our neighborhoods from natural disasters...trees are much more than decorative lamp posts. In this episode we hear the argument for why trees should be considered essential infrastructure and why not every tree planting campaign can deliver what it promises.

World's Largest Asset Management Firm Sees Opportunity in Stakeholder Capitalism & Sustainability

G&A's Sustainability Highlights (02.01.2022)
Newsletter

“I believe the de-carbonization of the global economy is going to create the greatest investment opportunity of our lifetime.” This bold prediction is part of the annual letter sent to CEOs of publicly-traded companies by CEO Larry Fink of BlackRock, the world’s largest asset management firm.

BlackRock manages US$10 trillion in assets (as of end of 2021), of which $500 billion is in sustainable investments. Each year CEO Fink sets out the firm’s “expectations” of the companies it owns and shares perspectives on investment trends for leaders in the corporate sector.

From Dove to Guinness, Kathy Parker Has A Gift for Creating Timeless Campaigns

The global CMO at Bacardi discusses work on legacy campaigns and moments of personal growth along the way
Article

By Luz Corona

Kathy Parker knows a thing or two about creating memorable experiences.

Why Brands Should Consider These Tips When Developing Sustainability Messaging for Packaging

By Angela Peterson | Communications Manager, Tetra Pak US & Canada
Blog

There’s often no better place than a product’s packaging to share sustainability or “green” commitments or information with consumers. But frequently, the challenge for brands is how to optimize this valuable “real estate” in a way that’s meaningful and valuable to consumers, while also ensuring what they share is credible. To ensure your brand is not misleading customers on all-things-green, the U.S. Federal Trade Commission (FTC) offers the Green Guides.

Clermont Partners and Workiva Offer Companies ESG Strategy Development and Reporting

Press Release

CHICAGO, January 28, 2022 /3BL Media/ - Clermont Partners (“Clermont”), a leading environmental, social, and governance (ESG) strategy and communications firm, today announced it has partnered with

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