PR CSR News

A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

What do organizations need to know about creating effective, sustainable social media campaigns?
Multimedia with summary

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.  Download on iTunes now!

3BL Media to Host Chicagoland Corporate Responsibility Stories Forum

Astellas, Conagra,and Walgreens will share stories of corporate responsibility at a breakfast hosted by 3BL Media
Press Release

CHICAGO, June 11, 2018 -- 3BL Media, the world's leading communications partner for purpose-driven organizations, will host a free breakfast forum, "Chicagoland Corporate Responsibility Stories", on July 19. 

While sustainability is a competitive advantage for many companies, it can be difficult to break through the noise to get a media mention. In addition to sharing sustainability stories, we will explore best practices for making them “pop” to garner media attention.

The Hershey Company Joins Ceres Company Network

Press Release

The sustainability nonprofit organization Ceres announced today that The Hershey Company (NYSE: HSY) has joined the Ceres Company Network

CECP Continues to Advance Business As a Force for Good With Hire of New Managing Director

Kari Niedfeldt-Thomas joins nonprofit consultancy with an eye towards strategic growth, greater corporate reach, and increasing impact
Press Release

NEW YORK, May 22, 2018 /3BL Media/ – CECP: The CEO Force for Good announced the addition of Kari Niedfeldt-Thomas as Managing Director, an integral part of CECP’s senior leadership team. As a CEO-led coalition of more than 200 of the world’s largest companies, CECP believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines a company’s success.

Crisis Communications Expert Marc Berliner Joins Panel at the International Crisis Management Conference

Cone sponsors two-day crisis event in Boston
Press Release

BOSTON, April 12, 2018 /3BL Media/ – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals. 

IFF Celebrates Positive Transformational Change in 2017 Sustainability Report

Press Release

NEW YORK, April 12, 2018 /3BL Media/ - International Flavors & Fragrances Inc. (NYSE: IFF) (Euronext Paris: IFF), a leading innovator of sensory experiences that move the world, announced in its newly published 2017 sustainability report that it has already surpassed its 2020 goals for water, greenhouse gas emissions (GHGs), and hazardous waste, among other achievements.

Domtar Improves the Paper Trail, Providing Increased Supply Chain Transparency for Pulp and Paper Products

Updated site now includes environmental, social and economic impacts of company’s pulp products, in addition to over 40 paper offerings
Press Release

FORT MILL, S.C., March 6, 2017 /3BL Media/  Domtar Corporation (NYSE: UFS) (TSX: UFS) today announced improvements to its award-winning supply chain transparency tool, The Paper Trail® (www.domtarpapertrail.com), offering customers a deeper look into the company’s products and the people and places behind their manufacture. 

Sustainable Products Help Drive Mohawk Sales in Q4

Company posts ‘our best results for the period in history,’ record fiscal year
Article

by Cecile B. Corral

Proprietary recycled fiber-made carpets and rugs were a highlight for Mohawk Industries during its fourth quarter.

Purpose: Everyone Wants It, But What Does It Actually Mean?

Blog

Purpose has become a catch-all phrase that means different things to different people. Consumers are demanding that companies do more than make a profit and are basing their decisions on what to buy and where to work based on a company's responsible business practices and support of social and environmental issues.  

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