PR CSR News

Today’s Leaders Need to Be Great Storytellers

Blog

Ken Chenault, the former CEO of American Express, often paraphrased Napoleon in saying that leaders need to define reality and give hope. Essentially, it is up to leaders to tell their people what is happening now and inspire them by outlining the opportunities that the future holds for them both individually and institutionally.

In sum, leaders need to tell a good story. An authentic, believable and realistic one. But, one filled with promise of a better day, and how we’re going to get there.

eBay Employees Share the Advice They Would Give to their Younger Selves

On International Women’s Day, our employees share their best pieces of advice to help empower the next generation.
Blog

On International Women’s Day, we celebrate the achievements of women everywhere, while acknowledging the need to accelerate gender balance.

For nearly 25 years, eBay has been a strong advocate for fostering diversity and inclusion. In the spirit of mentorship and empowerment, we asked some of our employees to share the advice they would give to their younger selves, to help inspire the next generation of women.

Andrea Stairs
General Manager, Canada & Latin America

Video: WBCSD's Strategic Approach to Business and Sustainability: An Interview With Peter Bakker on CNNMoney Switzerland

Why sustainability matters and why every business decision should be tested on its sustainability impact
Multimedia with summary

In a conversation with Martina Fuchs from CNNMoney Switzerland, our President and CEO Peter Bakker talks about today’s challenges for business, and how we work together with our members to accelerate the transition to a sustainable world.

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

Blog

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

Read more here

5 Books That Every Leader Should Be Reading Now

Blog

The beginning of a new year is always a good time to be reconsidering one's reading list.  With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.  Some of them are new, some are more vintage, but all of them have lessons for leaders that are not only worthwhile, but increasing important in our highly competitive and chaotic world.

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

Blog

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.

Brands Play It Safe With Super Bowl LIII

Blog

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl.  And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.

Common Impact Announces New Initiatives to Build Nonprofit Capacity Through Pro Bono Service

Programs Focused on Disaster Resiliency, Citywide Engagement and Virtual Education Will Expand Skills-Based Volunteerism
Press Release

NEW YORK, January 22, 2019 /3BL Media/— Common Impact, a national nonprofit leader in corporate skills-based volunteering, is launching a model to engage private sector talent in supporting community disaster preparedness and resiliency, as part of a broader expansion of its program models and leadership team. The move is designed to meet the demand of U.S.

Points of Light Welcomes Five New Members to Board of Directors

Press Release

ATLANTA, January 17, 2019 /3BL Media/ – Points of Light is pleased to announce the addition of five leaders to its board of directors. Each individual brings an enduring commitment to service, and will apply their expertise to Points of Light’s mission to inspire, equip and mobilize people to take action that creates change in communities around the world.

The newly appointed members of the Points of Light board of directors are:

NFL “1st And Future” Super Bowl Event Presented by Arrow Electronics Features New Crowdsourced Competition on Punt Play Rules

Press Release

The National Football League (NFL) and Arrow Electronics (NYSE:ARW) announced the launch of 1st and Future, the NFL’s annual Super Bowl competition designed to spur innovation in athlete safety and performance. 1st and Future will be presented by Arrow Electronics and hosted at Georgia Institute of Technology (Georgia Tech) at the Ferst Center for the Arts in Atlanta, Georgia on February 2, 2019, the day before Super Bowl LIII.

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